1st Avenue Gas Ltd

Reference number: 1046579

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • 1st Avenue Gas Ltd (FRN 1046579) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not 1st Avenue Gas.
  • Example: if 1st Avenue Gas refers you to a financial adviser, the advice should come from the principal firm, not from 1st Avenue Gas itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When 1stavenuegas.co.uk first appeared online, and whether it can receive email
  • What kind of line 07720 777298 is
  • Who else gives the postcode WD23 4RF
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • 1st Avenue Gas Plumbing & Heating Services Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16624388
Company status
Active
Company type
Private limited company
Incorporated
4 August 2025 (1 year old)
Registered office
77 Chiltern Avenue, Bushey, WD23 4RF, England
Nature of business
  • Plumbing, heat and air-conditioning installation (SIC 43220)

Directors and company secretaries

Name Role Born Appointed Other companies
Edward Rosser Director Apr 1983 4 Aug 2025 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Key dates in its history

1st Avenue Gas’s history from the FCA register and Companies House, newest first.

2025

21 November 2025

  • Became an introducer appointed representative
  • Began trading as "1st Avenue Gas Plumbing & Heating Services"

FCA register

4 August 2025

  • Incorporated at Companies House
  • Edward Rosser took control (75–100% of shares)
  • Edward Rosser appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like 1st Avenue Gas

Other firms of the same type (home improvement or trades), nearest first.

In Bushey

Happy Heat LimitedBusheyAppointed representative

In the Watford (WD) postcode area

Daylight Glazing LimitedBorehamwoodAppointed representativeGas Flow Heating LtdWatfordAppointed representativeKenwood Damp Proofing LimitedWatfordAppointed representativeOutsiders Garden Rooms LtdBorehamwoodAppointed representativePrestige Damp Proofing Solutions LtdWatfordAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on 1st Avenue Gas

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 5 events in its history

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Frequently asked questions about this firm

Is 1st Avenue Gas Ltd FCA authorised?
1st Avenue Gas Ltd (FRN 1046579) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for 1st Avenue Gas?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. 1st Avenue Gas Ltd (FRN 1046579) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not 1st Avenue Gas. Example: if 1st Avenue Gas refers you to a financial adviser, the advice should come from the principal firm, not from 1st Avenue Gas itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is 1st Avenue Gas’ phone number and website?
The FCA register lists the phone number 07720 777298 and the website 1stavenuegas.co.uk for 1st Avenue Gas. If you were given different contact details, use these to check with the firm before going any further.
Is 1st Avenue Gas a scam or clone?
1st Avenue Gas is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with 1st Avenue Gas?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for 1st Avenue Gas's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns 1st Avenue Gas?
Companies House lists one person with significant control of 1st Avenue Gas: Mr Edward Rosser (75–100% of shares).
Who runs 1st Avenue Gas?
Companies House lists one director of 1st Avenue Gas: Edward Rosser.
How long has 1st Avenue Gas been in business?
The company was formed on 4 August 2025.
Does 1st Avenue Gas use any other names?
It trades as 1st Avenue Gas Plumbing & Heating Services.

Sources and links

The full report on 1st Avenue Gas Ltd

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