4Front Car Sales Limited

Reference number: 556284

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

AUTOGUARD WARRANTIES LTD Reference number: 500640 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • 4Front Car Sales Limited (FRN 556284) is an AR of AUTOGUARD WARRANTIES LTD (FRN 500640). When you use 4Front Car Sales's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from 4Front Car Sales, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When 4frontcarsales.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 8857 1234 is
  • Who else gives the postcode SE9 3AL
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • 4front Trading name
  • 4 Front Car Sales Ltd Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Autoguard Warranties Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04366797
Company status
Active
Company type
Private limited company
Incorporated
5 February 2002 (24 years old)
Registered office
4front Car Sales Limited Nursery Lane, Warninglid, Haywards Heath, RH17 5JS, England
Nature of business
  • Sale of used cars and light motor vehicles (SIC 45112)

Directors and company secretaries

Name Role Born Appointed Other companies
Gary Douglas Brown Director Jul 1963 8 Jul 2002 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • Both people who have been directors, with their dates
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Filed accounts and finances

Year to 30 April 2025Full accountsAudited

Turnover

£11.3m

−33% from £16.9m

Profit before tax

£101k

−82% from £564k

Net assets

£4.95m

+1.5% from £4.88m

Cash at bank

£684

Down £42 from £726

Turnover and profit

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • Both charts, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 04366797. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

4Front Car Sales’s history from the FCA register and Companies House, newest first.

2016

6 April 2016

  • Gary Douglas Brown took control (75–100% of shares)

Companies House

2015

14 January 2015

  • Changed its registered name from "4Front Car Sales Ltd"

FCA register

5 January 2015

  • Changed its registered name from "4 Front Car Sales Ltd"

FCA register

2011

18 July 2011

  • Became an appointed representative
  • Began trading as "4front"

FCA register

2002

8 July 2002

  • Gary Douglas Brown appointed as a director

Companies House

5 February 2002

  • Incorporated at Companies House

Companies House

Director appointments and resignations, and trading names, appear under All events.

Get the full report on 4Front Car Sales

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 7 events in its history

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Frequently asked questions about this firm

Is 4Front Car Sales Limited FCA authorised?
4Front Car Sales Limited (FRN 556284) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for 4Front Car Sales?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. 4Front Car Sales Limited (FRN 556284) is an AR of AUTOGUARD WARRANTIES LTD (FRN 500640). When you use 4Front Car Sales's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from 4Front Car Sales, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is 4Front Car Sales’ phone number and website?
The FCA register lists the phone number 020 8857 1234 and the website 4frontcarsales.co.uk for 4Front Car Sales. If you were given different contact details, use these to check with the firm before going any further.
Is 4Front Car Sales a scam or clone?
4Front Car Sales is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with 4Front Car Sales?
Protection works through Autoguard Warranties Ltd, the principal firm responsible for 4Front Car Sales's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns 4Front Car Sales?
Companies House lists one person with significant control of 4Front Car Sales: Mr Gary Douglas Brown (75–100% of shares).
Who runs 4Front Car Sales?
Companies House lists one director of 4Front Car Sales: Gary Douglas Brown.
How long has 4Front Car Sales been in business?
The company was formed on 5 February 2002.
What do 4Front Car Sales’ latest accounts show?
Its latest accounts, to 30 April 2025, show turnover of £11.3m (−33% from £16.9m) and profit before tax of £101k (−82% from £564k).
Does 4Front Car Sales use any other names?
It trades as 4front. It has previously used the name 4 Front Car Sales Ltd.

Sources and links

The full report on 4Front Car Sales Limited

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