97 Group Limited

Reference number: 1055867

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • 97 Group Limited (FRN 1055867) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not 97 Group.
  • Example: if 97 Group refers you to a financial adviser, the advice should come from the principal firm, not from 97 Group itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When bespokegardenroomsofkent.com first appeared online, and whether it can receive email
  • What kind of line 07822 011780 is
  • Who else gives the postcode CT12 6SJ
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Bespoke Garden Rooms of Kent Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13156739
Company status
Active
Company type
Private limited company
Incorporated
25 January 2021 (5 years old)
Registered office
424 Margate Road, Ramsgate, Kent, CT12 6SJ, England
Nature of business
  • Activities of open-ended investment companies (SIC 64304)

Directors and company secretaries

Name Role Born Appointed Other companies
Martin Richard Sturge Director May 1971 25 Jan 2021 20 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
20
closed down
12
still active
8

In the full report: all 20 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Total equity

−£2,882

Down £31 from −£2,851

Cash at bank

£84

Up £19 from £65

Employees (average)

0

Same as 0

Owed within a year

£26.0k

−22% from £33.3k

Total equity is negative: on its last balance sheet the company owed £2,882 more than it owned.

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2022 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13156739. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

97 Group’s history from the FCA register and Companies House, newest first.

2026

30 April 2026

  • Became an introducer appointed representative
  • Began trading as "Bespoke Garden Rooms of Kent"

FCA register

2024

28 February 2024

  • Samantha Sturge became a part-owner (25–50% of shares)

Companies House

2021

25 January 2021

  • Incorporated at Companies House
  • Martin Richard Sturge became the majority owner (50–75% of shares)
  • Martin Richard Sturge appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to 97 Group

Other FCA-listed firms that share a director, phone number or address with 97 Group. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
5
share its postcode
5

In the full report: all 5 connected firms, named

  • How each is linked: the same postcode (5)
  • Who links each one: the named directors, with dates
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Firms like 97 Group

Other firms of the same type (credit broker), nearest first.

In Ramsgate

David VottaRamsgateAppointed representativeSdwm Consultancy LtdRamsgateAppointed representativeTop Marks Mobility LtdRamsgateAppointed representativeSt Augustine's Golf ClubRamsgateAuthorisedBowden Digitec LtdRamsgateAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on 97 Group

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 20 other companies its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 6 events in its history
  • 5 connected firms, named, and who links them

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Frequently asked questions about this firm

Is 97 Group Limited FCA authorised?
97 Group Limited (FRN 1055867) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for 97 Group?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. 97 Group Limited (FRN 1055867) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not 97 Group. Example: if 97 Group refers you to a financial adviser, the advice should come from the principal firm, not from 97 Group itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is 97 Group’s phone number and website?
The FCA register lists the phone number 07822 011780 and the website bespokegardenroomsofkent.com for 97 Group. If you were given different contact details, use these to check with the firm before going any further.
Is 97 Group a scam or clone?
97 Group is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with 97 Group?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for 97 Group's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns 97 Group?
Companies House lists 2 people with significant control of 97 Group: Mr Martin Richard Sturge (50–75% of shares) and Mrs Samantha Sturge (25–50% of shares).
Who runs 97 Group?
Companies House lists one director of 97 Group: Martin Richard Sturge.
How long has 97 Group been in business?
The company was formed on 25 January 2021.
What do 97 Group’s latest accounts show?
Its latest accounts, to 31 March 2025, show total equity of −£2,882 (down £31 from −£2,851) and cash at bank of £84 (up £19 from £65).
Does 97 Group use any other names?
It trades as Bespoke Garden Rooms of Kent.

Sources and links

The full report on 97 Group Limited

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