A.S.E. Insurance Agency (UK) Limited

Reference number: 300595

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When aseinsurance.co.uk first appeared online, and whether it can receive email
  • What kind of line 01621 851916 is
  • Who else gives the postcode CM9 5HZ
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • P.I.P.S. Former trading name
  • Professional Indemnity Placing Services Former trading name

FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Credit Broking
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03276621
Company status
Active
Company type
Private limited company
Incorporated
11 November 1996 (29 years old)
Registered office
Second Floor, 34 Lime Street, London, EC3M 7AT, United Kingdom
Nature of business
  • Non-life insurance (SIC 65120)

Directors and company secretaries

Name Role Born Appointed Other companies
Simon Gowler Director Oct 1961 11 Nov 2014 2 other companies
Joanne Mcguinness Director Apr 1978 1 Feb 2016 None
Paula Suzanne Doody Director Apr 1974 14 Jun 2022 None
Joanne Mcguinness Secretary Not published 1 Jan 2016 –

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 9 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Net assets

£1.81m

−8.4% from £1.98m

Cash at bank

£1.49m

−12% from £1.68m

Employees (average)

7

Same as 7

Owed within a year

£269k

−27% from £371k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 03276621. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

A.S.E. Insurance Agency (UK)’s history from the FCA register and Companies House, newest first.

Key events (10) All events (30)

2022

27 January 2022

  • Joanne McGuinness became a part-owner (25–50% of shares)
  • Linda Susan Garwood became a part-owner (25–50% of shares)
  • Paula Suzanne Doody became a part-owner (25–50% of shares)
  • Roger Ian Garwood gave up control

Companies House

2020

21 December 2020

  • Changed its registered name from "Ase Insurance Agency (UK) Limited"

FCA register

2016

6 April 2016

  • Roger Ian Garwood took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

14 January 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1996

11 November 1996

  • Incorporated at Companies House

Companies House

In the full report: all 30 events

  • All 30 events in its history (10 shown here)
  • Every director appointment and resignation: 13
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Get the full report on A.S.E. Insurance Agency (UK)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 30 events in its history

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Frequently asked questions about this firm

Is A.S.E. Insurance Agency (UK) Limited FCA authorised?
Yes, A.S.E. Insurance Agency (UK) Limited (FRN 300595) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2005 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is A.S.E. Insurance Agency (UK)’s phone number and website?
The FCA register lists the phone number 01621 851916 and the website aseinsurance.co.uk for A.S.E. Insurance Agency (UK). If you were given different contact details, use these to check with the firm before going any further.
Is A.S.E. Insurance Agency (UK) a scam or clone?
A.S.E. Insurance Agency (UK) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with A.S.E. Insurance Agency (UK)?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about A.S.E. Insurance Agency (UK) to the Financial Ombudsman Service, free of charge.
Who owns A.S.E. Insurance Agency (UK)?
Companies House lists 3 people with significant control of A.S.E. Insurance Agency (UK): Mrs Joanne McGuinness (25–50% of shares), Mrs Linda Susan Garwood (25–50% of shares) and Mrs Paula Suzanne Doody (25–50% of shares). Before that, it was controlled by Mr Roger Ian Garwood.
Who runs A.S.E. Insurance Agency (UK)?
Companies House lists 3 directors of A.S.E. Insurance Agency (UK): Simon Gowler, Joanne McGuinness and Paula Suzanne Doody.
How long has A.S.E. Insurance Agency (UK) been in business?
The company was formed on 11 November 1996, and has held its current FCA authorisation since January 2005.
What do A.S.E. Insurance Agency (UK)’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £1.81m (−8.4% from £1.98m) and cash at bank of £1.49m (−12% from £1.68m).
Does A.S.E. Insurance Agency (UK) use any other names?
It has previously used 2 other names: P.I.P.S. and Professional Indemnity Placing Services.

Sources and links

The full report on A.S.E. Insurance Agency (UK) Limited

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