Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
G10 Capital Limited Reference number: 648953 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- ADIRA ASSET MANAGEMENT LIMITED (FRN 1012847) is an AR of G10 Capital Limited (FRN 648953). When you use ADIRA ASSET MANAGEMENT's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from ADIRA ASSET MANAGEMENT, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
128 Wigmore Street, London, Westminster, W1U 3SA, United Kingdom
In the full report: 2 background checks
- What kind of line 020 7154 7991 is
- Who else gives the postcode W1U 3SA
FCA permissions and consumer protection
- Protection through the principal firmProtection works through G10 Capital Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15480400 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 February 2024 (2 years old)
- Registered office
- 128 Wigmore Street, London, W1U 3SA, England
- Nature of business
-
- Activities of financial services holding companies (SIC 64205)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Reuben Morris Abrams | Director | Aug 1973 | 10 Feb 2024 | None |
| William George Allport | Director | Jun 1980 | 10 Feb 2024 | 2 other companies |
| Michael Evan Gower | Director | Dec 1975 | 10 Feb 2024 | 8 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 10
- closed down
- 1
- are FCA-registered
- 2
In the full report: all 10 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
Key dates in its history
Adira Asset Management’s history from the FCA register and Companies House, newest first.
2024
14 May 2024
- Became an appointed representative
FCA register
10 February 2024
- Incorporated at Companies House
- Reuben Morris Abrams took control (75–100% of shares)
Companies House
In the full report: all 6 events
- All 6 events in its history (3 shown here)
- Every director appointment and resignation: 3
Firms connected to Adira Asset Management
Other FCA-listed firms that share a director, phone number or address with Adira Asset Management. A link shows who the firm is tied to, not whether either can be trusted.
- past links
- 2
In the full report: all 0 connected firms, named
- 2 past links through former directors
Firms like Adira Asset Management
Other firms of the same type (investment or fund manager), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Adira Asset Management
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 10 other companies its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk