Advance Investments Limited

Reference number: 195786

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Scammers have impersonated this firm. The FCA has published 2 warnings naming the fake phone numbers, emails and websites they used. See the warnings →

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When advanceinvestments.com first appeared online, and whether it can receive email
  • What kind of line 01225 338600 is, and the other firm that gives it
  • Who else gives the postcode BA1 6PL
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • PES Pensions Trading name

Warning

Scammers have impersonated this firm

Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.

Fake phone numbers (3)
  • 020 3514 3546
  • 020 3695 8672
  • 07424 885201
Fake email addresses (4)
  • alex.benet@adv-investment.com
  • haitham@advinvests.com
  • info@advinvests.com
  • support@advinvests.com
Fake websites (2)
  • adv-investment.com
  • advinvests.com
The 2 FCA warnings these came from

Scammers change these details often. Always check the live FCA warning.

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Arranging (bringing about) deals in investments
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

The clone warnings above are scammers using this firm's name, not something the firm has done.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04175803
Company status
Active
Company type
Private limited company
Incorporated
8 March 2001 (25 years old)
Registered office
Courtyard Mews, Piccadilly Place, London Road, Bath Bath & North East Somerset, BA1 6PL
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Benjamin Gerard Cundy Director Feb 1964 20 Mar 2001 7 other companies
Keith Ayres Director Dec 1959 7 Jun 2001 1 other company
Joanne Richings Director Dec 1985 8 Jun 2017 1 other company

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
8
closed down
3
is FCA-registered
1

In the full report: all 8 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • The 1 company these 3 directors run together
  • All 6 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 April 2025Small company accountsNot audited

Net assets

£595k

−1.1% from £602k

Cash at bank

£187k

+6.7% from £175k

Employees (average)

10

Same as 10

Owed within a year

£383k

+94% from £198k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04175803. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Advance Investments’s history from the FCA register and Companies House, newest first.

Key events (7) All events (20)

2017

1 January 2017

  • Benjamin Gerard Cundy took control (75–100% of shares)

Companies House

2016

25 August 2016

  • FCA warned the public about a scam impersonating this firm

FCA warning list

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2001

1 December 2001

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

6 June 2001

  • Regulated by the Personal Investment Authority from this date

FCA register

8 March 2001

  • Incorporated at Companies House

Companies House

In the full report: all 20 events

  • All 20 events in its history (7 shown here)
  • Every director appointment and resignation: 7
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Firms connected to Advance Investments

Other FCA-listed firms that share a director, phone number or address with Advance Investments. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share a director
1
share its phone number
1

In the full report: the connected firm, named

  • How it is linked: shared directors (1), the same phone number (1), the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Advance Investments

Other firms of the same type (financial adviser), nearest first.

In Bath

Bailey Cook Financial Planning LtdBathAuthorisedBelgrave Asset Management LtdBathAuthorisedCity Financial Planning LimitedBathAuthorisedInformed Choice (South West) LimitedBathAuthorisedMike Coram AssociatesBathAuthorisedMorgans LtdBathSee the register

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Advance Investments

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 8 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 20 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Advance Investments Limited FCA authorised?
Yes, Advance Investments Limited (FRN 195786) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2001 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is Advance Investments’ phone number and website?
The FCA register lists the phone number 01225 338600 and the website advanceinvestments.com for Advance Investments. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is Advance Investments a scam or clone?
Scammers have impersonated Advance Investments: the FCA has published 2 warnings about fake versions of it, using contact details that are not the firm's. Only trust the details the FCA register gives for Advance Investments, shown on this page.
Is my money safe with Advance Investments?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Advance Investments to the Financial Ombudsman Service, free of charge.
Who owns Advance Investments?
Companies House lists one person with significant control of Advance Investments: Mr Benjamin Gerard Cundy (75–100% of shares).
Who runs Advance Investments?
Companies House lists 3 directors of Advance Investments: Benjamin Gerard Cundy, Keith Ayres and Joanne Richings.
How long has Advance Investments been in business?
The company was formed on 8 March 2001, and has held its current FCA authorisation since December 2001.
What do Advance Investments’ latest accounts show?
Its latest accounts, to 30 April 2025, show net assets of £595k (−1.1% from £602k) and cash at bank of £187k (+6.7% from £175k).
Does Advance Investments use any other names?
It trades as PES Pensions.

Sources and links

The full report on Advance Investments Limited

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