Advance Motors Limited
Reference number: 684422
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 11 years
- Protected through the principal
- No FCA actions
- Active company since 2014
- Accounts filed up to 31 December 2025
Responsible principal firm
AUTOMOTIVE COMPLIANCE LIMITED Reference number: 497010 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Advance Motors Limited (FRN 684422) is an AR of AUTOMOTIVE COMPLIANCE LIMITED (FRN 497010). When you use Advance Motors's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Advance Motors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
87-89 Farnham Road, Slough, Berkshire, SL1 4UN, United Kingdom
In the full report: 3 background checks
- When advancevauxhall.co.uk first appeared online, and whether it can receive email
- What kind of line 01753 744844 is
- Who else gives the postcode SL1 4UN
Other names (2)
If you were contacted under any of these names, it is this firm.
- Azimuth Motors Ltd Former name: A name it was registered under before.
- Burnham Garage Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Automotive Compliance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 09216857 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 September 2014 (12 years old)
- Registered office
- Slough House, 87-89 Farnham Road, Slough, Berkshire, SL1 4UN
- Nature of business
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- Sale of new cars and light motor vehicles (SIC 45111)
- Sale of used cars and light motor vehicles (SIC 45112)
- Maintenance and repair of motor vehicles (SIC 45200)
- Retail trade of motor vehicle parts and accessories (SIC 45320)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Anzhelika Moiseeva | Director | Jan 1970 | 12 Sep 2014 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- All 2 people who have ever been directors, with their dates
Filed accounts and finances
Turnover
£61.4m
+5.6% from £58.2m
Profit before tax
£119k
From a loss of £192k
Net assets
£3.07m
+2% from £3.01m
Cash at bank
£1.18m
+59% from £742k
Turnover and profit
In the full report: all 4 years of accounts
- Every year from 2021 to 2025
- Both charts, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 09216857. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Advance Motors’s history from the FCA register and Companies House, newest first.
2017
20 December 2017
- General Motors UK Limited no longer has significant control
Companies House
31 March 2017
- Anzhelika Moiseeva gave up control
Companies House
2016
6 April 2016
- Anzhelika Moiseeva took control (75–100% of shares)
- Azimuth Motors Holdings Ltd took control (75–100% of shares)
- General Motors UK Limited gained significant control
Companies House
2015
2 October 2015
- Changed its registered name from "Azimuth Motors Ltd"
FCA register
14 April 2015
- Became an appointed representative
FCA register
2014
12 September 2014
- Incorporated at Companies House
Companies House
In the full report: all 12 events
- All 12 events in its history (8 shown here)
- Every director appointment and resignation: 1
Firms like Advance Motors
Other firms of the same type (car dealer), nearest first.
In Slough
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Advance Motors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 4 years of accounts, charted
- All 12 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Advance Motors?
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Who runs Advance Motors?
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What do Advance Motors’ latest accounts show?
Does Advance Motors use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk