Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 8 years
- Protected through the principal
- No FCA actions
- Active company since 2017
- Accounts filed up to 31 March 2025
Responsible principal firm
Hubwise Securities Limited Reference number: 502619 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Advance Platform Limited (FRN 812965) is an AR of Hubwise Securities Limited (FRN 502619). When you use Advance Platform's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Advance Platform, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Phone number
-
Address
No.1 Bath Quays, 1 Foundry Lane, BATH, BA2 3GZ, United Kingdom
In the full report: 3 background checks
- When advanceplatform.co.uk first appeared online, and whether it can receive email
- What kind of line 0345 241 6500 is, and the 2 other firms that give it
- Who else gives the postcode BA2 3GZ
Other names (1)
If you were contacted under any of these names, it is this firm.
- Advance Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Hubwise Securities Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- ADVANCE PLATFORM LTD
- Company number
- 11102684 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 December 2017 (8 years old)
- Registered office
- No 1 Bath Quays, 1 Foundry Lane, Bath, BA2 3GZ, United Kingdom
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ian Timothy Fowler | Director | Oct 1978 | 14 Jun 2018 | 16 other companies |
| Samantha Hay | Director | Jul 1989 | 17 Mar 2021 | 5 other companies |
| Richard John Armstrong | Director | Oct 1970 | 21 Feb 2025 | 15 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 20
- closed down
- 3
- are FCA-registered
- 4
In the full report: all 20 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 4 on the FCA register
- The 12 companies these 3 directors run together
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Turnover
£721k
No earlier figure to compare
Net assets
£1.12m
No earlier figure to compare
Cash at bank
£86.2k
No earlier figure to compare
Employees (average)
0
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 11102684. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Advance Platform’s history from the FCA register and Companies House, newest first.
2018
4 July 2018
- Became an appointed representative
FCA register
2017
17 December 2017
- Fts Venus Ltd took control (75–100% of shares)
Companies House
8 December 2017
- Incorporated at Companies House
Companies House
In the full report: all 13 events
- All 13 events in its history (3 shown here)
- Every director appointment and resignation: 9
Firms connected to Advance Platform
Other FCA-listed firms that share a director, phone number or address with Advance Platform. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 3
- share its phone number
- 2
In the full report: all 5 connected firms, named
- How each is linked: shared directors (3), the same phone number (2), the same postcode (2)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Advance Platform
Other firms of the same type (investment platform or stockbroker), nearest first.
In Bath
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Advance Platform
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 20 other companies its directors have run, named
- 3 background checks on its contact details
- All 13 events in its history
- 5 connected firms, named, and who links them
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Advance Platform Limited FCA authorised?
What does appointed representative mean for Advance Platform?
What is Advance Platform’s phone number and website?
Is Advance Platform a scam or clone?
Is my money safe with Advance Platform?
Who owns Advance Platform?
Who runs Advance Platform?
How long has Advance Platform been in business?
What do Advance Platform’s latest accounts show?
Does Advance Platform use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk