Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 May 2025
Responsible principal firm
COVERSURE INSURANCE SERVICES LIMITED Reference number: 309041 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Advisory Broking Ltd (FRN 1000679) is an AR of COVERSURE INSURANCE SERVICES LIMITED (FRN 309041). When you use Advisory Broking's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Advisory Broking, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Arena Business Centre, 9 Nimrod Way, Wimborne, Dorset, BH21 7UH, United Kingdom
In the full report: 2 background checks
- What kind of line 01425 200163 is
- Who else gives the postcode BH21 7UH
Other names (6)
If you were contacted under any of these names, it is this firm.
- Coversure Trading name: A name it trades under now.
- Coversure Insurance Services (Ringwood) Trading name: A name it trades under now.
- Coversure (Ringwood) Trading name: A name it trades under now.
- Coversure Insurance Service (Ringwood) Former trading name: A name it used to trade under.
- Coversure Insurance Services (Milton Keynes) Former trading name: A name it used to trade under.
- Coversure (Milton Keynes) Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Coversure Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14902641 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 30 May 2023 (3 years old)
- Registered office
- B6 Arena Business Centre, 9 Nimrod Way, Wimborne, BH21 7UH, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Daniel Hurley | Director | Nov 1990 | 30 May 2023 | 1 other company |
| Niomi Boontam | Secretary | Not published | 19 Feb 2024 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£26.4k
+58% from £16.8k
Employees (average)
2
+100% from 1
Owed within a year
£18.8k
+85% from £10.2k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14902641. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Advisory Broking’s history from the FCA register and Companies House, newest first.
2023
17 August 2023
- Became an appointed representative
FCA register
30 May 2023
- Incorporated at Companies House
- Daniel Hurley took control (75–100% of shares)
Companies House
In the full report: all 16 events
- All 16 events in its history (3 shown here)
- Every director appointment and resignation: 1
Firms like Advisory Broking
Other firms of the same type (insurance broker), nearest first.
In Wimborne
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Advisory Broking
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 16 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk