Aeon Financial Services Limited

Reference number: 414369

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When aeon-ifa.co.uk first appeared online, and whether it can receive email
  • What kind of line 01709 730600 is
  • Who else gives the postcode S66 2SE
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • Aeon Trading name
  • Barbersure Former trading name
  • The Annuity Expert Former trading name
  • The Mortgage Store@PURE Former trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages · Arrange equity release FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (18 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on a home reversion plan
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) a home reversion plan
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt-counselling
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Making arrangements with a view to a home reversion plan
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03235062
Company status
Active
Company type
Private limited company
Incorporated
7 August 1996 (30 years old)
Registered office
Aeon Court 108 Main Street, Bramley, Rotherham, S66 2SE, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Anthony Richard Long Director Mar 1957 27 Jan 2005 2 other companies
Andrew Brian Hill Director Jan 1966 1 Dec 2008 None
Anthony Richard Long Secretary Not published 1 Aug 2002 2 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 6 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 28 February 2026Small company accountsNot audited

Net assets

£101k

<1% from £101k

Cash at bank

£147k

+25% from £118k

Employees (average)

19

Same as 19

Owed within a year

£168k

+24% from £135k

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2023 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 03235062. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Aeon Financial Services’s history from the FCA register and Companies House, newest first.

Key events (10) All events (29)

2022

11 March 2022

  • Aeon Financial Group Ltd took control (75–100% of shares)
  • Anthony Richard Long stopped being a part-owner
  • Julie Long stopped being a part-owner

Companies House

2016

6 April 2016

  • Anthony Richard Long became a part-owner (25–50% of shares)
  • Julie Long became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

21 February 2005

  • Became authorised by the FCA

FCA register

10 February 2005

  • Regulated by the Financial Services Authority from this date

FCA register

2002

1 August 2002

  • Board replaced: both directors left and a new director took over

Companies House

1996

7 August 1996

  • Incorporated at Companies House

Companies House

In the full report: all 29 events

  • All 29 events in its history (10 shown here)
  • Every director appointment and resignation: 10
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Firms like Aeon Financial Services

Other firms of the same type (lender), nearest first.

In Rotherham

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Aeon Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 29 events in its history

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Frequently asked questions about this firm

Is Aeon Financial Services Limited FCA authorised?
Yes, Aeon Financial Services Limited (FRN 414369) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since February 2005 and works as a lender. The FCA has placed no limits on its permissions.
What is Aeon Financial Services’ phone number and website?
The FCA register lists the phone number 01709 730600 and the website aeon-ifa.co.uk for Aeon Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is Aeon Financial Services a scam or clone?
Aeon Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Aeon Financial Services?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Aeon Financial Services to the Financial Ombudsman Service, free of charge.
Who owns Aeon Financial Services?
Aeon Financial Services is owned by Aeon Financial Group Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 11 March 2022. Before that, it was controlled by Mrs Julie Long and Mr Anthony Richard Long.
Who runs Aeon Financial Services?
Companies House lists 2 directors of Aeon Financial Services: Anthony Richard Long and Andrew Brian Hill.
How long has Aeon Financial Services been in business?
The company was formed on 7 August 1996, and has held its current FCA authorisation since February 2005.
What do Aeon Financial Services’ latest accounts show?
Its latest accounts, to 28 February 2026, show net assets of £101k (<1% from £101k) and cash at bank of £147k (+25% from £118k).
Does Aeon Financial Services use any other names?
It trades as Aeon. It has previously used 3 other names: Barbersure, The Annuity Expert and The Mortgage Store@PURE.

Sources and links

The full report on Aeon Financial Services Limited

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