Affinity Financial Advisors Limited

Reference number: 457234

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When ifa-affinity.co.uk first appeared online, and whether it can receive email
  • What kind of line 01895 810134 is
  • Who else gives the postcode UB8 3HX
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • The Little Big Pension Co Former trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages · Arrange equity release FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (16 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on a home reversion plan
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) a home reversion plan
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt-counselling
  • Making arrangements with a view to a home reversion plan
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04714450
Company status
Active
Company type
Private limited company
Incorporated
27 March 2003 (23 years old)
Registered office
High House, Harlington Road, Uxbridge, Middlesex, UB8 3HX
Nature of business
  • Life insurance (SIC 65110)
  • Non-life insurance (SIC 65120)
  • Life reinsurance (SIC 65201)
  • Pension funding (SIC 65300)

Directors and company secretaries

Name Role Born Appointed Other companies
Steven Groves Director Aug 1951 27 Mar 2003 4 other companies
Robert Charles Salter Director Jun 1961 27 Mar 2003 1 other company
Kimberley Ann York Director Nov 1962 1 Apr 2005 2 other companies
EMANDAR NOMINEES LIMITED Corporate secretary Not published 1 Apr 2005 –

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
2
run together
3

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 3 companies these 3 directors run together
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

−£137k

Down £54.4k from −£82.8k

Cash at bank

£140k

+2.4% from £136k

Employees (average)

13

+8.3% from 12

Owed within a year

£2.22m

−17% from £2.66m

Net assets are negative: on its last balance sheet the company owed £137k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04714450. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Affinity Financial Advisors’s history from the FCA register and Companies House, newest first.

Key events (7) All events (15)

2016

1 June 2016

  • Kimberly Ann York gained significant control
  • Robert Charles Salter became a part-owner (25–50% of shares)
  • Steven Groves became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2007

2 January 2007

  • Became authorised by the FCA

FCA register

2006

27 October 2006

  • Regulated by the Financial Services Authority from this date

FCA register

2003

27 March 2003

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (7 shown here)
  • Every director appointment and resignation: 3
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Firms like Affinity Financial Advisors

Other firms of the same type (financial adviser), nearest first.

In the Southall (UB) postcode area

Able Money LtdUxbridgeAuthorisedAmar Financial ServicesHayesAuthorisedGnosco Financial Planning LtdGreenfordAuthorisedJeston Insurance Brokers LimitedGreenfordAuthorisedLucus Wealth LtdUxbridgeAuthorisedRSB Financial LtdUxbridgeAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Affinity Financial Advisors

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 15 events in its history

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Frequently asked questions about this firm

Is Affinity Financial Advisors Limited FCA authorised?
Yes, Affinity Financial Advisors Limited (FRN 457234) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2007 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is Affinity Financial Advisors’ phone number and website?
The FCA register lists the phone number 01895 810134 and the website ifa-affinity.co.uk for Affinity Financial Advisors. If you were given different contact details, use these to check with the firm before going any further.
Is Affinity Financial Advisors a scam or clone?
Affinity Financial Advisors is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Affinity Financial Advisors?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Affinity Financial Advisors to the Financial Ombudsman Service, free of charge.
Who owns Affinity Financial Advisors?
Companies House lists 3 people with significant control of Affinity Financial Advisors: Mr Steven Groves (25–50% of shares), Mr Robert Charles Salter (25–50% of shares) and Ms Kimberly Ann York (significant influence or control).
Who runs Affinity Financial Advisors?
Companies House lists 3 directors of Affinity Financial Advisors: Steven Groves, Robert Charles Salter and Kimberley Ann York.
How long has Affinity Financial Advisors been in business?
The company was formed on 27 March 2003, and has held its current FCA authorisation since January 2007.
What do Affinity Financial Advisors’ latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of −£137k (down £54.4k from −£82.8k) and cash at bank of £140k (+2.4% from £136k).
Does Affinity Financial Advisors use any other names?
It has previously used the name The Little Big Pension Co.

Sources and links

The full report on Affinity Financial Advisors Limited

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