Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 July 2025
Responsible principal firm
HTG Finance Limited Reference number: 825534 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Affinity Solar Solutions Ltd (FRN 1035995) introduces customers to HTG Finance Limited (FRN 825534). Any regulated advice or arranging is done by the principal, not Affinity Solar Solutions.
- Example: if Affinity Solar Solutions refers you to a financial adviser, the advice should come from the principal firm, not from Affinity Solar Solutions itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
8 Spur Road, Cosham, Portsmouth, Portsmouth, PO6 3EB, United Kingdom
In the full report: 3 background checks
- When affinitysolarsolutions.co.uk first appeared online, and whether it can receive email
- What kind of line 07563 431552 is
- Who else gives the postcode PO6 3EB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through HTG Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15030988 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 26 July 2023 (3 years old)
- Registered office
- 8 Spur Road, Cosham, Portsmouth, Hampshire, PO6 3EB, United Kingdom
- Nature of business
-
- Agents specialised in the sale of other particular products (SIC 46180)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Sam Bendon | Director | Jan 2001 | 26 Jul 2023 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Net assets
£1,319
−75% from £5,269
Employees (average)
1
Same as 1
Owed within a year
£27.6k
+159% from £10.7k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15030988. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Affinity Solar Solutions’s history from the FCA register and Companies House, newest first.
2025
28 October 2025
- Began trading as "Affinity Solar Solutions"
FCA register
11 June 2025
- Became an introducer appointed representative
FCA register
2023
26 July 2023
- Incorporated at Companies House
- Sam Bendon took control (75–100% of shares)
- Sam Bendon appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Affinity Solar Solutions
Other FCA-listed firms that share a director, phone number or address with Affinity Solar Solutions. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Affinity Solar Solutions
Other firms of the same type (home improvement or trades), nearest first.
In Portsmouth
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Affinity Solar Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- All 5 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Who owns Affinity Solar Solutions?
Who runs Affinity Solar Solutions?
How long has Affinity Solar Solutions been in business?
What do Affinity Solar Solutions’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk