Alan Cook Financial Services Limited
Reference number: 919924
Instant download
Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 6 years
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts filed up to 31 January 2026
- 1 thing worth a closer look in the background checks
Responsible principal firm
IMS Wealth Ltd Reference number: 668701 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Alan Cook Financial Services Limited (FRN 919924) is an AR of IMS Wealth Ltd (FRN 668701). When you use Alan Cook Financial Services's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Alan Cook Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
9 Market Place, Aylsham, Norwich, NR11 6EH, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When alancookfs.co.uk first appeared online, and whether it can receive email
- What kind of line 01263 732309 is
- Who else gives the postcode NR11 6EH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through IMS Wealth Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- ALAN COOK FINANCIAL SERVICES LTD
- Company number
- 07115716 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 4 January 2010 (16 years old)
- Registered office
- 9 Market Place, Aylsham, Norwich, Norfolk, NR11 6EH, United Kingdom
- Nature of business
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- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alan Richard Cook | Director | Jul 1973 | 4 Jan 2010 | None |
| Alan Richard Cook | Secretary | Not published | 4 Jan 2010 | – |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- Both people who have been directors, with their dates
Filed accounts and finances
Net assets
£51.7k
+28% from £40.5k
Employees (average)
3
Same as 3
Owed within a year
£26.6k
−45% from £47.9k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 07115716. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Alan Cook Financial Services’s history from the FCA register and Companies House, newest first.
2020
21 January 2020
- Became an appointed representative
FCA register
2019
7 February 2019
- Alan Richard Cook gave up control
- Alan Richard Cook took control (75–100% of shares)
Companies House
2016
6 April 2016
- Alan Richard Cook took control (75–100% of shares)
Companies House
2010
4 January 2010
- Incorporated at Companies House
Companies House
In the full report: all 9 events
- All 9 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms like Alan Cook Financial Services
Other firms of the same type (financial adviser), nearest first.
In Norwich
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Alan Cook Financial Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 7 years of accounts, charted
- All 9 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Alan Cook Financial Services?
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What do Alan Cook Financial Services’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk