Alsford Page & Gems Ltd

Reference number: 313489

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Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When apg.net first appeared online, and whether it can receive email
  • What kind of line 020 7645 5417 is, and the other firm that gives it
  • Whether EC4N 7BE is a shared office: 22 other firms give it
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FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

FCA disciplinary action

FCA action

action
1
most recent
April 2021
  • Publicly censured on 20 April 2021
    On 20 April 2021, the FCA imposed a public censure on Alsford Page & Gems Limited and Alsford Page & Gems Limited agreed to pay voluntary restitution of £399,902. The reason for this action is because Alsford Page & Gems Limited breached Principles 3 (management and control) and 6 (customers’ interests) between 1 February 2013 and 21 March 2016. As a consequence of this action, Alsford Page & Gems Limited was publicly censured and agreed to pay restitution to affected customers via a restitution programme it will administer. The FCA’s action took effect on 20 April 2021 and a copy of the Final Notice is displayed on the FCA's web site.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
1 January 1971 (55 years old)
Registered office
Mezzanine Floor, 75 King William Street, London, EC4N 7BE, England
Nature of business
  • Non-life reinsurance (SIC 65202)

Directors and company secretaries

Name Role Born Appointed Other companies
Antonios Erotocritou Director May 1971 13 Feb 2026 54 other companies
Scott Stewart Kennedy Director Aug 1979 13 Feb 2026 56 other companies
ARDONAGH CORPORATE SECRETARY LIMITED Corporate secretary Not published 14 Mar 2025 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
76
closed down
28
went insolvent
1

In the full report: all 76 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 6 on the FCA register
  • The 34 companies these 2 directors run together
  • All 29 people who have ever been directors, with their dates
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Key dates in its history

Alsford Page & Gems’s history from the FCA register and Companies House, newest first.

2026

13 February 2026

  • Board replaced: its only director left and 2 new directors took over

Companies House

2021

20 April 2021

  • FCA action: Publicly censured

FCA register

2016

6 April 2016

  • Alsford Page & Gems (Holdings) Limited took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

14 January 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1971

1 January 1971

  • Incorporated at Companies House

Companies House

In the full report: all 58 events

  • All 58 events in its history (7 shown here)
  • Every director appointment and resignation: 49
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Firms connected to Alsford Page & Gems

Other FCA-listed firms that share a director, phone number or address with Alsford Page & Gems. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
4
share a director
4
share its phone number
1

In the full report: all 4 connected firms, named

  • How each is linked: shared directors (4), the same phone number (1), the same postcode (1)
  • Who links each one: the named directors, with dates
  • 2 past links through former directors
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Firms like Alsford Page & Gems

Other firms of the same type (insurance broker), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Alsford Page & Gems

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 76 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • All 58 events in its history
  • 4 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Alsford Page & Gems Ltd FCA authorised?
Yes, Alsford Page & Gems Ltd (FRN 313489) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2005 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Alsford Page & Gems’ phone number and website?
The FCA register lists the phone number 020 7645 5417 and the website apg.net for Alsford Page & Gems. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.
Is Alsford Page & Gems a scam or clone?
Alsford Page & Gems is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Alsford Page & Gems?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Alsford Page & Gems to the Financial Ombudsman Service, free of charge.
Who owns Alsford Page & Gems?
Alsford Page & Gems is owned by Alsford Page & Gems (Holdings) Limited, which holds 75–100% of shares, since 6 April 2016.
Who runs Alsford Page & Gems?
Companies House lists 2 directors of Alsford Page & Gems: Antonios Erotocritou and Scott Stewart Kennedy.
How long has Alsford Page & Gems been in business?
The company was formed on 1 January 1971, and has held its current FCA authorisation since January 2005.
Has the FCA taken action against Alsford Page & Gems?
Yes. The FCA register records 1 public censure in 2021. The details are in the disciplinary section above, with links to the FCA's notices.

Sources and links

The full report on Alsford Page & Gems Ltd

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