Altade Limited

Reference number: 693828

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

First Senior Insurance Services Limited Reference number: 308478 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Altade Limited (FRN 693828) is an AR of First Senior Insurance Services Limited (FRN 308478). When you use Altade's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Altade, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01502 514500

  • Address

    1 Carlton Road, Lowestoft, Suffolk, NR33 0RU, United Kingdom

In the full report: 2 background checks

  • What kind of line 01502 514500 is
  • Who else gives the postcode NR33 0RU
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • East Coast Mobility Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through First Senior Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
ALTADE LTD
Company number
08741254
Company status
Active
Company type
Private limited company
Incorporated
21 October 2013 (13 years old)
Registered office
Elevation House, 23 Commercial Road, Lowestoft, Suffolk, NR32 2TD, England
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Dane Lawrence Director Dec 1981 21 Oct 2013 2 other companies
Joy Lawrence Director Jun 1983 21 Oct 2013 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2
run together
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£2.04m

+19% from £1.72m

Cash at bank

£48.7k

Up £46.0k from £2,673

Employees (average)

28

+27% from 22

Owed within a year

£973k

−7.6% from £1.05m

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08741254. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Altade’s history from the FCA register and Companies House, newest first.

Key events (3) All events (6)

2016

6 April 2016

  • East Coast Holding Ltd took control (75–100% of shares)

Companies House

2015

11 May 2015

  • Became an appointed representative

FCA register

2013

21 October 2013

  • Incorporated at Companies House

Companies House

In the full report: all 6 events

  • All 6 events in its history (3 shown here)
  • Every director appointment and resignation: 2
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Get the full report on Altade

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 6 events in its history

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Frequently asked questions about this firm

Is Altade Limited FCA authorised?
Altade Limited (FRN 693828) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Altade?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Altade Limited (FRN 693828) is an AR of First Senior Insurance Services Limited (FRN 308478). When you use Altade's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Altade, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Altade’s phone number?
The FCA register lists the phone number 01502 514500 for Altade. If you were given different contact details, use these to check with the firm before going any further.
Is Altade a scam or clone?
Altade is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Altade?
Protection works through First Senior Insurance Services Limited, the principal firm responsible for Altade's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Altade?
Altade is owned by East Coast Holding Ltd, which holds 75–100% of shares and 75–100% of votes, since 6 April 2016.
Who runs Altade?
Companies House lists 2 directors of Altade: Dane Lawrence and Joy Lawrence.
How long has Altade been in business?
The company was formed on 21 October 2013.
What do Altade’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £2.04m (+19% from £1.72m) and cash at bank of £48.7k (up £46.0k from £2,673).
Does Altade use any other names?
It trades as East Coast Mobility.

Sources and links

The full report on Altade Limited

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