Alter-Native Solutions UK Ltd

Reference number: 568076

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When ans-we-r.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 3617 1710 is
  • Who else gives the postcode E10 5QN
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Insurance ANSweR Trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (6 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06933692
Company status
Active
Company type
Private limited company
Incorporated
15 June 2009 (17 years old)
Registered office
291 High Road, Leyton, London, E10 5QN, England
Nature of business
  • Non-life insurance (SIC 65120)

Directors and company secretaries

Name Role Born Appointed Other companies
Masood Ahmed Lone Director Apr 1959 15 Jun 2009 2 other companies
Sajda Ahmed Secretary Not published 15 Jun 2009 –

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£10.0k

+33% from £7,522

Cash at bank

£7,456

<1% from £7,436

Employees (average)

0

Same as 0

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06933692. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Alter-Native Solutions UK’s history from the FCA register and Companies House, newest first.

Key events (7) All events (12)

2019

19 December 2019

  • Masood Lone gave up control

Companies House

2016

6 April 2016

  • Masood Ahmed Lone took control (75–100% of shares)
  • Masood Lone took control (75–100% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2012

24 October 2012

  • Became authorised by the FCA

FCA register

25 September 2012

  • Regulated by the Financial Services Authority from this date

FCA register

2009

15 June 2009

  • Incorporated at Companies House

Companies House

In the full report: all 12 events

  • All 12 events in its history (7 shown here)
  • Every director appointment and resignation: 1
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Firms connected to Alter-Native Solutions UK

Other FCA-listed firms that share a director, phone number or address with Alter-Native Solutions UK. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Alter-Native Solutions UK

Other firms of the same type (insurance broker), nearest first.

In London

Amazon EU S.a.r.l.LondonAuthorisedRevolut Travel LtdLondonAuthorisedSantander Insurance Services UK LimitedLondonAuthorisedAon UK LimitedLondonAuthorisedHartford Underwriting Agency LimitedLondonAuthorisedChubb Underwriting Agencies LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Alter-Native Solutions UK

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 12 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Alter-Native Solutions UK Ltd FCA authorised?
Yes, Alter-Native Solutions UK Ltd (FRN 568076) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since October 2012 and works as an insurance broker. The FCA has placed no limits on its permissions.
What is Alter-Native Solutions UK’s phone number and website?
The FCA register lists the phone number 020 3617 1710 and the website ans-we-r.co.uk for Alter-Native Solutions UK. If you were given different contact details, use these to check with the firm before going any further.
Is Alter-Native Solutions UK a scam or clone?
Alter-Native Solutions UK is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Alter-Native Solutions UK?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Alter-Native Solutions UK to the Financial Ombudsman Service, free of charge.
Who owns Alter-Native Solutions UK?
Companies House lists one person with significant control of Alter-Native Solutions UK: Mr Masood Ahmed Lone (75–100% of shares). Before that, it was controlled by Mr Masood Lone.
Who runs Alter-Native Solutions UK?
Companies House lists one director of Alter-Native Solutions UK: Masood Ahmed Lone.
How long has Alter-Native Solutions UK been in business?
The company was formed on 15 June 2009, and has held its current FCA authorisation since October 2012.
What do Alter-Native Solutions UK’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £10.0k (+33% from £7,522) and cash at bank of £7,456 (<1% from £7,436).
Does Alter-Native Solutions UK use any other names?
It trades as Insurance ANSweR.

Sources and links

The full report on Alter-Native Solutions UK Ltd

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