Analyst Alpha Generation Limited

Reference number: 972969

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When theanalyst.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 7498 6593 is
  • Who else gives the postcode SW4 7EF
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • The Analyst Trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Investments & pensions FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)

Limits on what they may do

  • Must comply with IPRU(INV) 3
    The firm must comply with IPRU(INV) 3 (Securities and futures firms)

FCA disciplinary action

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13734900
Company status
Active
Company type
Private limited company
Incorporated
10 November 2021 (4 years old)
Registered office
35 Bedford Road, London, SW4 7EF, United Kingdom
Nature of business
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Mark Christopher Hiley Director Aug 1980 10 Nov 2021 7 other companies
Elizabeth Knowles Director Jan 1974 1 Apr 2024 None
Elizabeth Knowles Secretary Not published 12 Sep 2023 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
7
closed down
3
is FCA-registered
1

In the full report: all 7 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The one on the FCA register
  • All 3 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2026Small company accountsAudited

Net assets

£2.16m

+38% from £1.57m

Cash at bank

£3.88m

+33% from £2.91m

Employees (average)

19

−9.5% from 21

Owed within a year

£2.52m

+18% from £2.13m

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2022 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13734900. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Analyst Alpha Generation’s history from the FCA register and Companies House, newest first.

Key events (6) All events (13)

2022

1 December 2022

  • Regulated by the FCA from this date
  • FCA imposed a requirement (Deed Poll requirement)
  • FCA imposed a requirement (Must comply with IPRU(INV) 3)
  • Became authorised by the FCA

FCA register · Companies House

2021

10 November 2021

  • Incorporated at Companies House
  • Mark Christopher Hiley became the majority owner (50–75% of shares)

Companies House

In the full report: all 13 events

  • All 13 events in its history (6 shown here)
  • Every director appointment and resignation: 4
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Firms connected to Analyst Alpha Generation

Other FCA-listed firms that share a director, phone number or address with Analyst Alpha Generation. A link shows who the firm is tied to, not whether either can be trusted.

past link
1

In the full report: all 0 connected firms, named

  • 1 past link through former directors
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Firms like Analyst Alpha Generation

Other firms of the same type (financial adviser), nearest first.

In London

Ernst & Young LLPLondonAuthorisedDemica Finance LimitedLondonAuthorisedBradesco Securities UK LimitedLondonAuthorisedAon Securities LimitedLondonAuthorisedJones Lang Lasalle Corporate Finance LimitedLondonAuthorisedQuantile Technologies LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Analyst Alpha Generation

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 7 other companies its directors have run, named
  • 3 background checks on its contact details
  • 5 years of accounts, charted
  • All 13 events in its history

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Frequently asked questions about this firm

Is Analyst Alpha Generation Limited FCA authorised?
Yes, Analyst Alpha Generation Limited (FRN 972969) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since December 2022 and works as a financial adviser. The FCA has placed a limit on what it may do.
What is Analyst Alpha Generation’s phone number and website?
The FCA register lists the phone number 020 7498 6593 and the website theanalyst.co.uk for Analyst Alpha Generation. If you were given different contact details, use these to check with the firm before going any further.
Is Analyst Alpha Generation a scam or clone?
Analyst Alpha Generation is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Analyst Alpha Generation?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Analyst Alpha Generation to the Financial Ombudsman Service, free of charge.
Who owns Analyst Alpha Generation?
Companies House lists one person with significant control of Analyst Alpha Generation: Mr Mark Christopher Hiley (50–75% of shares).
Who runs Analyst Alpha Generation?
Companies House lists 2 directors of Analyst Alpha Generation: Mark Christopher Hiley and Elizabeth Knowles.
How long has Analyst Alpha Generation been in business?
The company was formed on 10 November 2021, and has held its current FCA authorisation since December 2022.
What do Analyst Alpha Generation’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £2.16m (+38% from £1.57m) and cash at bank of £3.88m (+33% from £2.91m).
Does Analyst Alpha Generation use any other names?
It trades as The Analyst.

Sources and links

The full report on Analyst Alpha Generation Limited

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