Appleby Loans Ltd

Reference number: 779635

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On the register, but not FCA authorised

This firm is registered with the FCA for anti-money-laundering checks only, which is why it appears on the register. That is not authorisation: the FCA does not oversee how it treats customers, and FSCS protection does not apply.

What does this mean?
  • Some businesses are required by law to have an anti-money-laundering supervisor. For this kind of business that supervisor is the FCA, and the registration is the only reason the firm appears on the FCA register.
  • What the FCA checks is narrow: that the firm identifies its customers, keeps records, and reports suspicious activity. It is the anti-crime paperwork behind a bank asking you for ID.
  • It does not check anything about you as a customer. Not whether the firm treats you fairly, not whether it is financially sound, not whether what it sells is any good. The FCA describes firms registered this way as “not authorised or subject to wider FCA regulation”.
  • So if the firm fails or treats you badly, there is no FSCS compensation, and the Financial Ombudsman Service usually cannot look at a complaint about unregulated business.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07900 178649

  • Address

    5 SUNDON CRESCENT, VIRGINA WATER, SURREY, GU25 4RF, United Kingdom

In the full report: 2 background checks

  • What kind of line 07900 178649 is
  • Who else gives the postcode GU25 4RF
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Windlesham Pet Supplies Ltd Former name

Past FCA permissions and consumer protection

  • Money-laundering registration only
    This firm is registered for anti-money-laundering supervision only. It is not FCA-authorised. Money you hand over is not protected by the FSCS, and the Financial Ombudsman Service may not be able to consider a complaint about unregulated business.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
09949266
Company status
Active
Company type
Private limited company
Incorporated
13 January 2016 (10 years old)
Registered office
5 Sundon Crescent, Virginia Water, GU25 4RF, England
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Directors and company secretaries

Name Role Born Appointed Other companies
Wendy Appleby Director Jul 1961 13 Jan 2016 1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 January 2025Micro-entity accountsNot audited

Net assets

£865k

+5.4% from £821k

Employees (average)

0

Same as 0

Owed within a year

£48.7k

+9.3% from £44.5k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09949266. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Appleby Loans’s history from the FCA register and Companies House, newest first.

2023

28 November 2023

  • Changed its registered name from "Windlesham Pet Supplies Ltd"

FCA register

2017

2 June 2017

  • Registered with the FCA

FCA register

1 January 2017

  • Wendy Appleby took control (75–100% of shares)

Companies House

2016

13 January 2016

  • Incorporated at Companies House
  • Wendy Appleby appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Get the full report on Appleby Loans

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 5 events in its history

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Frequently asked questions about this firm

Is Appleby Loans Ltd FCA authorised?
Appleby Loans Ltd (FRN 779635) is registered with the FCA under the Money Laundering Regulations only. That is anti-money-laundering supervision, not FCA authorisation, and the FCA does not supervise the firm's conduct.
What is Appleby Loans’ phone number?
The FCA register lists the phone number 07900 178649 for Appleby Loans. If you were given different contact details, use these to check with the firm before going any further.
Is Appleby Loans a scam or clone?
Appleby Loans is genuinely on the FCA's money-laundering register, so it is not an outright fake, but registration is not authorisation, and scammers impersonate registered firms too. Verify contact details against the register before sending money.
Is my money safe with Appleby Loans?
Money you hand to Appleby Loans is not protected by the FSCS. Money-laundering registration carries no compensation scheme, and the Financial Ombudsman Service may not be able to consider a complaint about unregulated business.
Who owns Appleby Loans?
Companies House lists one person with significant control of Appleby Loans: Miss Wendy Appleby (75–100% of shares).
Who runs Appleby Loans?
Companies House lists one director of Appleby Loans: Wendy Appleby.
How long has Appleby Loans been in business?
The company was formed on 13 January 2016.
What do Appleby Loans’ latest accounts show?
Its latest accounts, to 31 January 2025, show net assets of £865k (+5.4% from £821k).
Does Appleby Loans use any other names?
It has previously used the name Windlesham Pet Supplies Ltd.

Sources and links

The full report on Appleby Loans Ltd

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