ASC Flooring Ltd

Reference number: 997852

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • ASC Flooring Ltd (FRN 997852) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not ASC Flooring.
  • Example: if ASC Flooring refers you to a financial adviser, the advice should come from the principal firm, not from ASC Flooring itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When ascflooringshop.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 8392 2228 is
  • Who else gives the postcode SW14 8AN
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
09387636
Company status
Active
Company type
Private limited company
Incorporated
14 January 2015 (11 years old)
Registered office
194 Upper Richmond Road West, London, SW14 8AN, England
Nature of business
  • Floor and wall covering (SIC 43330)

Directors and company secretaries

Name Role Born Appointed Other companies
Slawomir Maksymilian Szarawara Director May 1984 14 Jan 2015 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 January 2025Micro-entity accountsNot audited

Turnover

£412k

Not compared: the previous accounts cover a different length of time

Net assets

−£33.4k

Up £962 from −£34.3k

Employees (average)

1

Same as 1

Owed within a year

£111k

+71% from £64.7k

Net assets are negative: on its last balance sheet the company owed £33.4k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 09387636. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

ASC Flooring’s history from the FCA register and Companies House, newest first.

2023

13 June 2023

  • Became an introducer appointed representative

FCA register

2017

14 January 2017

  • Slawomir Maksymilian Szarawara took control (75–100% of shares)

Companies House

2015

14 January 2015

  • Incorporated at Companies House
  • Slawomir Maksymilian Szarawara appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like ASC Flooring

Other firms of the same type (home improvement or trades), nearest first.

In London

Ada Windows LimitedLondonAppointed representativeAlbo Plumbing & Heating LtdLondonAppointed representativeArin Power LtdLondonAppointed representativeAspire Green LtdLondonAppointed representativeBeams Renovation LimitedLondonAppointed representativeBeFix LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on ASC Flooring

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 6 years of accounts, charted
  • All 4 events in its history

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Frequently asked questions about this firm

Is ASC Flooring Ltd FCA authorised?
ASC Flooring Ltd (FRN 997852) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for ASC Flooring?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. ASC Flooring Ltd (FRN 997852) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not ASC Flooring. Example: if ASC Flooring refers you to a financial adviser, the advice should come from the principal firm, not from ASC Flooring itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is ASC Flooring’s phone number and website?
The FCA register lists the phone number 020 8392 2228 and the website ascflooringshop.co.uk for ASC Flooring. If you were given different contact details, use these to check with the firm before going any further.
Is ASC Flooring a scam or clone?
ASC Flooring is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with ASC Flooring?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for ASC Flooring's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns ASC Flooring?
Companies House lists one person with significant control of ASC Flooring: Mr Slawomir Maksymilian Szarawara (75–100% of shares).
Who runs ASC Flooring?
Companies House lists one director of ASC Flooring: Slawomir Maksymilian Szarawara.
How long has ASC Flooring been in business?
The company was formed on 14 January 2015.
What do ASC Flooring’s latest accounts show?
Its latest accounts, to 31 January 2025, show turnover of £412k (not compared: the previous accounts cover a different length of time) and net assets of −£33.4k (up £962 from −£34.3k).

Sources and links

The full report on ASC Flooring Ltd

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