Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Cover-Rule Limited Reference number: 311856 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Ascott Life and Health Limited (FRN 1054168) is an AR of Cover-Rule Limited (FRN 311856). When you use Ascott Life and Health's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Ascott Life and Health, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Ascott Insurance Brokers, 15 The Quad, Atherleigh Business Park, Manchester, M46 0SY, United Kingdom
In the full report: 3 background checks
- When ascottinsurance.co.uk first appeared online, and whether it can receive email
- What kind of line 07850 678876 is, and the 2 other firms that give it
- Who else gives the postcode M46 0SY
Other names (2)
If you were contacted under any of these names, it is this firm.
- Ascott Life & Health Trading name: A name it trades under now.
- Ascott Life & Health Insurance Brokers Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Cover-Rule Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16387991 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 15 April 2025 (1 year old)
- Registered office
- C/O Djh St Georges House, 56 Peter Street, Manchester, M2 3NQ, United Kingdom
- Nature of business
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- Life insurance (SIC 65110)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Dean Kenneth Henson | Director | May 1988 | 15 Apr 2025 | 3 other companies |
| Christopher Paul Kay | Director | Sep 1981 | 15 Apr 2025 | None |
| Kerryann Willoughby | Director | Mar 1982 | 15 Apr 2025 | 2 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- closed down
- 1
- is FCA-registered
- 1
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
Key dates in its history
Ascott Life and Health’s history from the FCA register and Companies House, newest first.
2026
18 May 2026
- Became an appointed representative
FCA register
2025
15 April 2025
- Incorporated at Companies House
- Christopher Paul Kay became a part-owner (25–50% of shares)
- Dean Kenneth Henson became a part-owner (25–50% of shares)
- Kerryann Willoughby became a part-owner (25–50% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms connected to Ascott Life and Health
Other FCA-listed firms that share a director, phone number or address with Ascott Life and Health. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 1
- share its phone number
- 2
In the full report: all 5 connected firms, named
- How each is linked: shared directors (1), the same phone number (2), the same postcode (3)
- Who links each one: the named directors, with dates
Firms like Ascott Life and Health
Other firms of the same type (insurance broker), nearest first.
In Manchester
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Ascott Life and Health
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 3 background checks on its contact details
- All 10 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Ascott Life and Health Limited FCA authorised?
What does appointed representative mean for Ascott Life and Health?
What is Ascott Life and Health’s phone number and website?
Is Ascott Life and Health a scam or clone?
Is my money safe with Ascott Life and Health?
Who owns Ascott Life and Health?
Who runs Ascott Life and Health?
How long has Ascott Life and Health been in business?
Does Ascott Life and Health use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk