Asda Stores Limited

Reference number: 407914

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

INSURE & GO INSURANCE SERVICES LIMITED Reference number: 309572 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Asda Stores Limited (FRN 407914) is an AR of INSURE & GO INSURANCE SERVICES LIMITED (FRN 309572). When you use Asda Stores's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Asda Stores, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When asda.com first appeared online, and whether it can receive email
  • What kind of line 0113 826 1116 is, and the 2 other firms that give it
  • Who else gives the postcode LS11 5AD
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • ASDA Money Trading name
  • Asda Stores Ltd Former name
  • ASDA Former trading name
  • ASDA Insurance Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Insure & Go Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
00464777
Company status
Active
Company type
Private limited company
Incorporated
19 February 1949 (77 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Other retail sale in non-specialised stores (SIC 47190)

Directors and company secretaries

Name Role Born Appointed Other companies
Michael Gleeson Director Mar 1969 24 May 2023 112 other companies
Helen Kathryn Selby Director Mar 1969 23 May 2025 43 other companies
Helen Kathryn Selby Secretary Not published 6 Apr 2020 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
124
closed down
8
went insolvent
1

In the full report: all 124 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • The one that went into liquidation or administration
  • The 3 on the FCA register, including one no longer authorised
  • The 31 companies these 2 directors run together
  • All 80 people who have ever been directors, with their dates
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Key dates in its history

Asda Stores’s history from the FCA register and Companies House, newest first.

Key events (4) All events (156)

2025

27 March 2025

  • Changed its registered name from "Asda Stores Ltd"

FCA register

2016

6 April 2016

  • Asda Group Limited took control (75–100% of shares)

Companies House

2005

14 January 2005

  • Became an appointed representative

FCA register

1949

19 February 1949

  • Incorporated at Companies House

Companies House

In the full report: all 156 events

  • All 156 events in its history (4 shown here)
  • Every director appointment and resignation: 147
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Firms connected to Asda Stores

Other FCA-listed firms that share a director, phone number or address with Asda Stores. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its phone number
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same phone number (2), the same postcode (2)
  • Who links each one: the named directors, with dates
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Get the full report on Asda Stores

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 124 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 156 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Asda Stores Limited FCA authorised?
Asda Stores Limited (FRN 407914) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Asda Stores?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Asda Stores Limited (FRN 407914) is an AR of INSURE & GO INSURANCE SERVICES LIMITED (FRN 309572). When you use Asda Stores's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Asda Stores, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Asda Stores’ phone number and website?
The FCA register lists the phone number 0113 826 1116 and the website asda.com for Asda Stores. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 2 other FCA firms.
Is Asda Stores a scam or clone?
Asda Stores is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Asda Stores?
Protection works through Insure & Go Insurance Services Limited, the principal firm responsible for Asda Stores's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Asda Stores?
Asda Stores is owned by Asda Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.
Who runs Asda Stores?
Companies House lists 2 directors of Asda Stores: Michael Gleeson and Helen Kathryn Selby.
How long has Asda Stores been in business?
The company was formed on 19 February 1949.
Does Asda Stores use any other names?
It trades as ASDA Money. It has previously used 3 other names: Asda Stores Ltd, ASDA and ASDA Insurance.

Sources and links

The full report on Asda Stores Limited

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