Ask Outlets Ltd

Reference number: 652423

Instant download

Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When askdirect.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 7307 8321 is
  • Who else gives the postcode SG1 2DF
Instant PDF download
Other names (13)

If you were contacted under any of these names, it is this firm.

  • ASK @ Daniel of Windsor Trading name
  • askdirect.co.uk Trading name
  • askoutlets.co.uk Trading name
  • Stevenage Sony Centre Trading name
  • Wembley Sony Centre Trading name
  • Ashford Toshiba Outlet Former trading name
  • ASK @ Pearsons of Enfield Former trading name
  • Birmingham Sony Centre Former trading name
  • Braintree Toshiba Outlet Former trading name
  • Enfield Sony Centre Former trading name
  • Welwyn Sony Centre Former trading name
  • Woking Sony Centre Former trading name
  • Wolverhampton Sony Centre Former trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07186881
Company status
Active
Company type
Private limited company
Incorporated
11 March 2010 (16 years old)
Registered office
250 Tottenham Court Road, London, W1T 7QZ, England
Nature of business
  • Retail sale of computers, peripheral units and software in specialised stores (SIC 47410)
  • Retail sale of audio and video equipment in specialised stores (SIC 47430)

Directors and company secretaries

Name Role Born Appointed Other companies
Sanjeeb Airy Director Dec 1975 11 Mar 2010 None
Sandip Patel Director Feb 1978 11 Mar 2010 3 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
1
still active
2

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 4 people who have ever been directors, with their dates
Instant PDF download

Filed accounts and finances

Year to 31 March 2025Full accountsNot audited

Total equity

£1.43m

+2.3% from £1.39m

Cash at bank

£828k

−8.4% from £904k

Owed within a year

£1.52m

−31% from £2.21m

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 07186881. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Ask Outlets’s history from the FCA register and Companies House, newest first.

Key events (6) All events (35)

2023

31 March 2023

  • Ask Outlets (Holdings) Limited took control (75–100% of shares)
  • Kaushik Chimanbhai Patel stopped being the majority owner

Companies House

2016

6 April 2016

  • Kaushik Chimanbhai Patel became the majority owner (50–75% of shares)

Companies House

2015

26 January 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2010

11 March 2010

  • Incorporated at Companies House

Companies House

In the full report: all 35 events

  • All 35 events in its history (6 shown here)
  • Every director appointment and resignation: 6
Instant PDF download

Firms like Ask Outlets

Other firms of the same type (retailer), nearest first.

In Stevenage

Camera World LimitedStevenageAuthorisedAyzuse LtdStevenageAuthorisedCoda Music UK LimitedStevenageAuthorisedA1 Carpet & Flooring LimitedStevenageAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Ask Outlets

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 35 events in its history

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is Ask Outlets Ltd FCA authorised?
Yes, Ask Outlets Ltd (FRN 652423) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2015 and works as a retailer. The FCA has placed no limits on its permissions.
What is Ask Outlets’ phone number and website?
The FCA register lists the phone number 020 7307 8321 and the website askdirect.co.uk for Ask Outlets. If you were given different contact details, use these to check with the firm before going any further.
Is Ask Outlets a scam or clone?
Ask Outlets is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Ask Outlets?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Ask Outlets handles your money, so check the specific product before you commit. You can also refer complaints about Ask Outlets to the Financial Ombudsman Service, free of charge.
Who owns Ask Outlets?
Ask Outlets is owned by Ask Outlets (Holdings) Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 31 March 2023. Before that, it was controlled by Mr Kaushik Chimanbhai Patel.
Who runs Ask Outlets?
Companies House lists 2 directors of Ask Outlets: Sanjeeb Airy and Sandip Patel.
How long has Ask Outlets been in business?
The company was formed on 11 March 2010, and has held its current FCA authorisation since January 2015.
What do Ask Outlets’ latest accounts show?
Its latest accounts, to 31 March 2025, show total equity of £1.43m (+2.3% from £1.39m) and cash at bank of £828k (−8.4% from £904k).
Does Ask Outlets use any other names?
It trades as ASK @ Daniel of Windsor, askdirect.co.uk, askoutlets.co.uk, Stevenage Sony Centre and Wembley Sony Centre. It has previously used 8 other names, including Ashford Toshiba Outlet, ASK @ Pearsons of Enfield and Birmingham Sony Centre.

Sources and links

The full report on Ask Outlets Ltd

£19.99 · Instant PDF download

Loading secure checkout…