Assetpass Ltd

Reference number: 1037045

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No longer an appointed representative

This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Registration ended 27 June 2025.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • Last known website

    assetpass.com

  • Last known phone number

    020 8150 2010

  • Last known address

    85 Great Portland Street, London, Westminster, W1W 7LT, United Kingdom

In the full report: 3 background checks, 1 thing worth a closer look

  • When assetpass.com first appeared online, and whether it can receive email
  • What kind of line 020 8150 2010 is, and the 2 other firms that give it
  • Whether W1W 7LT is a shared office: 43 other firms give it
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Past FCA permissions and consumer protection

  • The record is closed
    Cover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.

FCA disciplinary action and complaints

No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
18 March 2021 (5 years old)
Registered office
167-169 Great Portland Street, 5th Floor, London, W1W 5PF, England
Nature of business
  • Data processing, hosting and related activities (SIC 63110)

Directors and company secretaries

Name Role Born Appointed Other companies
Ian Crowley Director Mar 1971 18 Mar 2021 None
Tim Karl Victor Muehlenbach Director May 1976 9 Jun 2023 None
Chris White Director Oct 1957 22 Jul 2025 None

In the full report: every company its directors have run

  • Confirmation that these 3 directors run no other company
  • All 5 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Small company accountsNot audited

Net assets

£1000k

+171% from £368k

Cash at bank

£503k

No earlier figure to compare

Employees (average)

3

Up 3 from 0

Owed within a year

£49.7k

+880% from £5,068

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2022 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13275429. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Assetpass’s history from the FCA register and Companies House, newest first.

2026

29 September 2026

  • Aletia Rossini no longer has significant control
  • Ian Crowley no longer has significant control
  • Mamiko Crowley no longer has significant control
  • Paul Rossini no longer has significant control

Companies House

2025

27 June 2025

  • Stopped being an appointed representative

FCA register

2021

18 March 2021

  • Incorporated at Companies House
  • Aletia Rossini gained significant control
  • Ian Crowley gained significant control
  • Mamiko Crowley gained significant control
  • Paul Rossini gained significant control

Companies House

In the full report: all 18 events

  • All 18 events in its history (10 shown here)
  • Every director appointment and resignation: 7
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Firms connected to Assetpass

Other FCA-listed firms that share a director, phone number or address with Assetpass. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its phone number
2

In the full report: all 2 connected firms, named

  • How each is linked: the same phone number (2)
  • Who links each one: the named directors, with dates
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Firms like Assetpass

Other firms of the same type (credit broker), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Assetpass

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 4 years of accounts, charted
  • All 18 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Assetpass Ltd FCA authorised?
No. Assetpass Ltd (FRN 1037045) is still listed on the FCA register, but the record is closed: no longer an appointed representative.
Is Assetpass a scam or clone?
Assetpass is not currently authorised by the FCA. Be cautious and verify any firm on the FCA register before dealing with it.
Is my money safe with Assetpass?
Money you handed over while it was authorised generally keeps its protection: FSCS covers firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading. New business with Assetpass has no cover, because it is no longer permitted to carry it out.
Who owns Assetpass?
Companies House lists no one with significant control of Assetpass now. Before that, it was controlled by Mr Ian Crowley, Paul Rossini and Aletia Rossini.
Who runs Assetpass?
Companies House lists 3 directors of Assetpass: Ian Crowley, Tim Karl Victor Muehlenbach and Chris White.
How long has Assetpass been in business?
The company was formed on 18 March 2021.
What do Assetpass’ latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £1000k (+171% from £368k) and cash at bank of £503k (no earlier figure to compare).

Sources and links

The full report on Assetpass Ltd

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