Assist Protect Ltd

Reference number: 584096

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

St. James's Place Wealth Management Plc Reference number: 195351 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Assist Protect Ltd (FRN 584096) introduces customers to St. James's Place Wealth Management Plc (FRN 195351). Any regulated advice or arranging is done by the principal, not Assist Protect.
  • Example: if Assist Protect refers you to a financial adviser, the advice should come from the principal firm, not from Assist Protect itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When assistprotect.co.uk first appeared online, and whether it can receive email
  • What kind of line 07775 701951 is
  • Who else gives the postcode DE65 6EZ
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Total Cycle Assist Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Assist Protect’s history from the FCA register and Companies House, newest first.

2012

29 June 2012

  • Became an introducer appointed representative
  • Began trading as "Total Cycle Assist"

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like Assist Protect

Other firms of the same type (financial adviser), nearest first.

In Derby

Blossom Financial Planning LtdDerbyAppointed representativeAMG Wealth Management LtdDerbyAppointed representativeAndrew DasilvaDerbyAppointed representativeAristotle Financial Planning LtdDerbyAppointed representativeAtlas Accountancy Services LimitedDerbyAppointed representativeAujla Exchange LtdDerbyAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Assist Protect

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details
  • All 2 events in its history

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Frequently asked questions about this firm

Is Assist Protect Ltd FCA authorised?
Assist Protect Ltd (FRN 584096) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Assist Protect?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Assist Protect Ltd (FRN 584096) introduces customers to St. James's Place Wealth Management Plc (FRN 195351). Any regulated advice or arranging is done by the principal, not Assist Protect. Example: if Assist Protect refers you to a financial adviser, the advice should come from the principal firm, not from Assist Protect itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Assist Protect’s phone number and website?
The FCA register lists the phone number 07775 701951 and the website assistprotect.co.uk for Assist Protect. If you were given different contact details, use these to check with the firm before going any further.
Is Assist Protect a scam or clone?
Assist Protect is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Assist Protect?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for Assist Protect's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Assist Protect use any other names?
It trades as Total Cycle Assist.

Sources and links

The full report on Assist Protect Ltd

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