AVS Direct LTD

Reference number: 667591

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No longer authorised

This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Authorisation ended 20 February 2015.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • Last known website

    avsdirect.co.uk

  • Last known phone number

    01275 343434

  • Last known address

    120 High Street, Portishead, Bristol, Somerset, BS20 6PR, United Kingdom

In the full report: 3 background checks

  • When avsdirect.co.uk first appeared online, and whether it can receive email
  • What kind of line 01275 343434 is
  • Who else gives the postcode BS20 6PR
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Autolink Vehicle Solutions Trading name: A name it trades under now.

Past FCA permissions and consumer protection

  • The record is closed
    Cover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.
Show FCA detail (3 permissions)
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling

FCA disciplinary action and complaints

No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
6 January 2004 (22 years old)
Registered office
120 High Street, Portishead, North Somerset, BS20 6PR
Nature of business
  • Sale of used cars and light motor vehicles (SIC 45112)

Directors and company secretaries

Name Role Born Appointed Other companies
Keith Squire Director May 1964 6 Jan 2004 None
Helen Elizabeth Squire Secretary Not published 6 Jan 2004 –

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 January 2026Small company accountsNot audited

Net assets

£45.8k

+392% from £9,308

Cash at bank

£22.3k

−33% from £33.4k

Employees (average)

10

−9.1% from 11

Owed within a year

£393k

−3.3% from £406k

Net assets

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 05007223. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

AVS Direct’s history from the FCA register and Companies House, newest first.

2016

6 April 2016

  • Helen Elizabeth Squire became a part-owner (25–50% of shares)
  • Keith Squire became a part-owner (25–50% of shares)

Companies House

2015

20 February 2015

  • Regulated by the FCA from this date
  • Stopped being authorised by the FCA

FCA register

2004

6 January 2004

  • Incorporated at Companies House

Companies House

In the full report: all 10 events

  • All 10 events in its history (5 shown here)
  • Every director appointment and resignation: 1
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Firms connected to AVS Direct

Other FCA-listed firms that share a director, phone number or address with AVS Direct. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like AVS Direct

Other firms of the same type (car dealer), nearest first.

In Bristol

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on AVS Direct

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 10 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is AVS Direct LTD FCA authorised?
No. AVS Direct LTD (FRN 667591) is still listed on the FCA register, but the record is closed: no longer authorised.
Is AVS Direct a scam or clone?
AVS Direct is not currently authorised by the FCA. Be cautious and verify any firm on the FCA register before dealing with it.
Is my money safe with AVS Direct?
Money you handed over while it was authorised generally keeps its protection: FSCS covers firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading. New business with AVS Direct has no cover, because it is no longer permitted to carry it out.
Who owns AVS Direct?
Companies House lists 2 people with significant control of AVS Direct: Helen Elizabeth Squire (25–50% of shares) and Mr Keith Squire (25–50% of shares).
Who runs AVS Direct?
Companies House lists one director of AVS Direct: Keith Squire.
How long has AVS Direct been in business?
The company was formed on 6 January 2004.
What do AVS Direct’s latest accounts show?
Its latest accounts, to 31 January 2026, show net assets of £45.8k (+392% from £9,308) and cash at bank of £22.3k (−33% from £33.4k).
Does AVS Direct use any other names?
It trades as Autolink Vehicle Solutions.

Sources and links

The full report on AVS Direct LTD

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