Axtell Automobile Associates Ltd

Reference number: 530921

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Axtell Automobile Associates Ltd (FRN 530921) is an AR of Birchwood Garages Limited (FRN 309454). When you use Axtell Automobile Associates's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Axtell Automobile Associates, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When destinationtriumph.co.uk first appeared online, and whether it can receive email
  • What kind of line 01483 01483 is
  • Who else gives the postcode GU5 0JA
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Other names (5)

If you were contacted under any of these names, it is this firm.

  • Destination Triumph Trading name: A name it trades under now.
  • Destination Triumph Fareham Trading name: A name it trades under now.
  • Destination Triumph Guildford Trading name: A name it trades under now.
  • Axtell Automotive Associates Ltd Former name: A name it was registered under before.
  • Destination Axtell Triumph Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Birchwood Garages Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
AXTELL AUTOMOBILE ASSOCIATES LIMITED
Company status
Active
Company type
Private limited company
Incorporated
20 January 1977 (49 years old)
Registered office
2-4 Ash Lane, Rustington, Littlehampton, West Sussex, BN16 3BZ
Nature of business
  • Sale, maintenance and repair of motorcycles and related parts and accessories (SIC 45400)

Directors and company secretaries

Name Role Born Appointed Other companies
Ian Kenneth Sexton Director Oct 1956 30 Nov 2008 None
Lisa Sexton Director Feb 1969 30 Nov 2008 4 other companies
Lisa Sexton Secretary Not published 30 Nov 2008 4 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
1
still active
3

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Dormant company accountsAudited

Net assets

−£37.0k

Same as −£37.0k

Employees (average)

0

Same as 0

Owed within a year

£37.0k

−12% from £42.0k

Net assets are negative: on its last balance sheet the company owed £37.0k more than it owned.

These accounts were filed as dormant: the company reported no significant trading in the period.

Net assets

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 01294972. Figures are exactly as filed; nothing is estimated.

Key dates in its history

Axtell Automobile Associates’s history from the FCA register and Companies House, newest first.

2020

27 May 2020

  • Ian Kenneth Sexton gave up control
  • Sexton Holdings Limited took control (75–100% of shares)

Companies House

2017

1 May 2017

  • Ian Kenneth Sexton took control (75–100% of shares)

Companies House

2014

7 February 2014

  • Changed its registered name from "Axtell Automotive Associates Ltd"

FCA register

2011

7 January 2011

  • Changed its registered name from "Destination Axtell Triumph"

FCA register

2010

1 September 2010

  • Became an appointed representative

FCA register

2008

30 November 2008

  • Board replaced: its only director left and 2 new directors took over

Companies House

1977

20 January 1977

  • Incorporated at Companies House

Companies House

In the full report: all 17 events

  • All 17 events in its history (8 shown here)
  • Every director appointment and resignation: 6
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Firms like Axtell Automobile Associates

Other firms of the same type (car dealer), nearest first.

In Guildford

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Axtell Automobile Associates

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 17 events in its history

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Frequently asked questions about this firm

Is Axtell Automobile Associates Ltd FCA authorised?
Axtell Automobile Associates Ltd (FRN 530921) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Axtell Automobile Associates?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Axtell Automobile Associates Ltd (FRN 530921) is an AR of Birchwood Garages Limited (FRN 309454). When you use Axtell Automobile Associates's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Axtell Automobile Associates, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Axtell Automobile Associates’ phone number and website?
The FCA register lists the phone number 01483 01483 and the website destinationtriumph.co.uk for Axtell Automobile Associates. If you were given different contact details, use these to check with the firm before going any further.
Is Axtell Automobile Associates a scam or clone?
Axtell Automobile Associates is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Axtell Automobile Associates?
Protection works through Birchwood Garages Limited, the principal firm responsible for Axtell Automobile Associates's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Axtell Automobile Associates?
Axtell Automobile Associates is owned by Sexton Holdings Limited, which holds 75–100% of shares and 75–100% of votes, since 27 May 2020. Before that, it was controlled by Mr Ian Kenneth Sexton.
Who runs Axtell Automobile Associates?
Companies House lists 2 directors of Axtell Automobile Associates: Ian Kenneth Sexton and Lisa Sexton.
How long has Axtell Automobile Associates been in business?
The company was formed on 20 January 1977.
What do Axtell Automobile Associates’ latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of −£37.0k (same as −£37.0k).
Does Axtell Automobile Associates use any other names?
It trades as Destination Triumph, Destination Triumph Fareham and Destination Triumph Guildford. It has previously used 2 other names: Axtell Automotive Associates Ltd and Destination Axtell Triumph.

Sources and links

The full report on Axtell Automobile Associates Ltd

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