Balls Road Dental Practice Ltd

Reference number: 1045279

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Balls Road Dental Practice Ltd (FRN 1045279) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Balls Road Dental Practice.
  • Example: if Balls Road Dental Practice refers you to a financial adviser, the advice should come from the principal firm, not from Balls Road Dental Practice itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When ballsroaddentalpractice.com first appeared online, and whether it can receive email
  • What kind of line 0151 652 1395 is
  • Who else gives the postcode CH43 5RF
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
25 June 2024 (2 years old)
Registered office
Balls Road Dental Practice, 29 Balls Road, Birkenhead, Prenton, CH43 5RF, United Kingdom
Nature of business
  • Dental practice activities (SIC 86230)

Directors and company secretaries

Name Role Born Appointed Other companies
Luke Brooks (Dr) Director Jul 1989 25 Jun 2024 None
Daniel Bruce (Dr) Director May 1991 25 Jun 2024 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 31 March 2026Micro-entity accountsNot audited

Net assets

£101

No earlier figure to compare

Owed within a year

£111k

No earlier figure to compare

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15802178. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Balls Road Dental Practice’s history from the FCA register and Companies House, newest first.

2025

5 November 2025

  • Became an introducer appointed representative

FCA register

2024

25 June 2024

  • Incorporated at Companies House
  • Daniel Bruce became a part-owner (25–50% of shares)
  • Luke Brooks became a part-owner (25–50% of shares)

Companies House

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 2
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Firms like Balls Road Dental Practice

Other firms of the same type (dental or medical practice), nearest first.

In the Chester (CH) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Balls Road Dental Practice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • All 7 events in its history

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Frequently asked questions about this firm

Is Balls Road Dental Practice Ltd FCA authorised?
Balls Road Dental Practice Ltd (FRN 1045279) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Balls Road Dental Practice?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Balls Road Dental Practice Ltd (FRN 1045279) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Balls Road Dental Practice. Example: if Balls Road Dental Practice refers you to a financial adviser, the advice should come from the principal firm, not from Balls Road Dental Practice itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Balls Road Dental Practice’s phone number and website?
The FCA register lists the phone number 0151 652 1395 and the website ballsroaddentalpractice.com for Balls Road Dental Practice. If you were given different contact details, use these to check with the firm before going any further.
Is Balls Road Dental Practice a scam or clone?
Balls Road Dental Practice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Balls Road Dental Practice?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Balls Road Dental Practice's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Balls Road Dental Practice?
Companies House lists 2 people with significant control of Balls Road Dental Practice: Dr Daniel Bruce (25–50% of shares) and Dr Luke Brooks (25–50% of shares).
Who runs Balls Road Dental Practice?
Companies House lists 2 directors of Balls Road Dental Practice: Luke Brooks (Dr) and Daniel Bruce (Dr).
How long has Balls Road Dental Practice been in business?
The company was formed on 25 June 2024.
What do Balls Road Dental Practice’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £101 (no earlier figure to compare).

Sources and links

The full report on Balls Road Dental Practice Ltd

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