Baobab Financial Solutions Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for under a year
Protected through the principal
No FCA actions
Active company since 2026

Responsible principal firm

Altor Wealth Management LLP Reference number: 769033 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
BAOBAB FINANCIAL SOLUTIONS LIMITED (FRN 1050282) is an AR of Altor Wealth Management LLP (FRN 769033). When you use BAOBAB FINANCIAL SOLUTIONS's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from BAOBAB FINANCIAL SOLUTIONS, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

No website on the FCA register
Phone number

+44 075 122 040 260
Address

Landmark House, Station Road, Hook, Hampshire, RG27 9HA, United Kingdom

In the full report: 2 background checks

What kind of line +44 075 122 040 260 is
Who else gives the postcode RG27 9HA

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Altor Wealth Management LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 16969764 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 17 January 2026 (less than a year old)
Registered office: 24 Bell Lane, Blackwater, Camberley, Surrey, GU17 0NW, England
Nature of business: Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Hugo Francis Sherlock	Director	Jan 1999	17 Jan 2026	1 other company

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company: 1
still active: 1

In the full report: all 1 company, named

What each company does, and whether it is still trading
Which of its director sits on each board, and since when
Any that went into liquidation or administration

Key dates in its history

Baobab Financial Solutions’s history from the FCA register and Companies House, newest first.

2026

4 February 2026

Became an appointed representative

FCA register

17 January 2026

Incorporated at Companies House
Sherlock Investment Group Limited took control (75–100% of shares)
Hugo Francis Sherlock appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Baobab Financial Solutions

Other FCA-listed firms that share a director, phone number or address with Baobab Financial Solutions. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 3
share its postcode: 3

In the full report: all 3 connected firms, named

How each is linked: the same postcode (3)
Who links each one: the named directors, with dates

Firms like Baobab Financial Solutions

Other firms of the same type (financial adviser), nearest first.

In Hook

Buckle & Partners LimitedHookAppointed representative Cornerstone Wealth Management LLPHookAppointed representative Michael CottrellHookAppointed representative Sceptre Investment Management LimitedHookAppointed representative Wealthdash LtdHookAppointed representative West Green Capital LtdHookAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Baobab Financial Solutions

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

1 other company its directors have run, named
2 background checks on its contact details
All 4 events in its history
3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Baobab Financial Solutions Limited FCA authorised?

Baobab Financial Solutions Limited (FRN 1050282) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Baobab Financial Solutions?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Baobab Financial Solutions Limited (FRN 1050282) is an AR of Altor Wealth Management LLP (FRN 769033). When you use Baobab Financial Solutions's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Baobab Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Baobab Financial Solutions’ phone number?

The FCA register lists the phone number +44 075 122 040 260 for Baobab Financial Solutions. If you were given different contact details, use these to check with the firm before going any further.

Is Baobab Financial Solutions a scam or clone?

Baobab Financial Solutions is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Baobab Financial Solutions?

Protection works through Altor Wealth Management LLP, the principal firm responsible for Baobab Financial Solutions's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Baobab Financial Solutions?

Baobab Financial Solutions is owned by Sherlock Investment Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 17 January 2026.

Who runs Baobab Financial Solutions?

Companies House lists one director of Baobab Financial Solutions: Hugo Francis Sherlock.

How long has Baobab Financial Solutions been in business?

The company was formed on 17 January 2026.