Base Furnishings Limited

Reference number: 1018057

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Base Furnishings Limited (FRN 1018057) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Base Furnishings.
  • Example: if Base Furnishings refers you to a financial adviser, the advice should come from the principal firm, not from Base Furnishings itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When basefurnishings.co.uk first appeared online, and whether it can receive email
  • What kind of line 07833 474689 is
  • Who else gives the postcode UB6 7LH
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07170144
Company status
Active
Company type
Private limited company
Incorporated
25 February 2010 (16 years old)
Registered office
10 Walmgate Road, Perivale, Greenford, UB6 7LH, England
Nature of business
  • Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store (SIC 47599)

Directors and company secretaries

Name Role Born Appointed Other companies
Hayley Carolyne Tugby Director May 1969 25 Feb 2010 2 other companies
Sayed Asad Husain Director Jan 1975 15 Nov 2011 9 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
9
closed down
1
run together
2

In the full report: all 9 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 2 directors run together
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Filed accounts and finances

Year to 31 March 2022Abridged accountsNot audited

Net assets

£192k

−12% from £219k

Cash at bank

£39.4k

−80% from £201k

Employees (average)

23

+28% from 18

Owed within a year

£787k

+56% from £505k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07170144. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Base Furnishings’s history from the FCA register and Companies House, newest first.

2024

2 August 2024

  • Became an introducer appointed representative

FCA register

2016

6 April 2016

  • Hayley Carolyne Tugby became a part-owner (25–50% of shares)
  • Sayed Asad Husain became a part-owner (25–50% of shares)

Companies House

2011

15 November 2011

  • Sayed Asad Husain appointed as a director

Companies House

2010

25 February 2010

  • Incorporated at Companies House
  • Hayley Carolyne Tugby appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Base Furnishings

Other FCA-listed firms that share a director, phone number or address with Base Furnishings. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Base Furnishings

Other firms of the same type (retailer), nearest first.

In Greenford

Brompton Bicycle Retail LimitedGreenfordAuthorisedBeds Are Uzzz Online LimitedGreenfordAuthorised

In the Southall (UB) postcode area

Catering Hygiene Specialists LimitedUxbridgeAppointed representativeBips UK LtdHayesAppointed representativeEgi & Ukb LtdAppointed representativeReach Food Service LtdHayesAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Base Furnishings

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 9 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 6 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Base Furnishings Limited FCA authorised?
Base Furnishings Limited (FRN 1018057) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Base Furnishings?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Base Furnishings Limited (FRN 1018057) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Base Furnishings. Example: if Base Furnishings refers you to a financial adviser, the advice should come from the principal firm, not from Base Furnishings itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Base Furnishings’ phone number and website?
The FCA register lists the phone number 07833 474689 and the website basefurnishings.co.uk for Base Furnishings. If you were given different contact details, use these to check with the firm before going any further.
Is Base Furnishings a scam or clone?
Base Furnishings is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Base Furnishings?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Base Furnishings's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Base Furnishings?
Companies House lists 2 people with significant control of Base Furnishings: Mr Sayed Asad Husain (25–50% of shares) and Ms Hayley Carolyne Tugby (25–50% of shares).
Who runs Base Furnishings?
Companies House lists 2 directors of Base Furnishings: Hayley Carolyne Tugby and Sayed Asad Husain.
How long has Base Furnishings been in business?
The company was formed on 25 February 2010.
What do Base Furnishings’ latest accounts show?
Its latest accounts, to 31 March 2022, show net assets of £192k (−12% from £219k) and cash at bank of £39.4k (−80% from £201k).

Sources and links

The full report on Base Furnishings Limited

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