Better Health Insurance Advice Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 13 years
Protected through the principal
No FCA actions
Active company since 2013
1 thing worth a closer look in the background checks

Responsible principal firm

Vitality Corporate Services Limited Reference number: 461107 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
Better Health Insurance Advice Limited (FRN 595297) is an AR of Vitality Corporate Services Limited (FRN 461107). When you use Better Health Insurance Advice's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from Better Health Insurance Advice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

betterhealthadvice.co.uk (opens in a new tab)
Phone number

0800 313 4944
Address

Roddis House, 4-12 Old Christchurch Road, Bournemouth, Dorset, BH1 1LG, United Kingdom

In the full report: 3 background checks, 1 thing worth a closer look

When betterhealthadvice.co.uk first appeared online, and whether it can receive email
What kind of line 0800 313 4944 is
Who else gives the postcode BH1 1LG

Other names (4)

If you were contacted under any of these names, it is this firm.

Better Health Advice Trading name: A name it trades under now.
Fit 4 Health Cover Trading name: A name it trades under now.
INSURE YOUR HEALTH LIMITED Former name: A name it was registered under before.
INSURE YOUR HEALTH Former trading name: A name it used to trade under.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Vitality Corporate Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name: BETTER HEALTH INSURANCE ADVICE LTD
Company number: 08380903 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 30 January 2013 (13 years old)
Registered office: Roddis House, 4-12 Old Christchurch Road, Bournemouth, BH1 1LG, United Kingdom
Nature of business: Other human health activities (SIC 86900)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Robert William Watts	Director	Jul 1955	30 Jan 2013	9 other companies
David Priestley	Director	Feb 1972	30 Jan 2013	2 other companies
Ian Leonard Slonim	Director	Nov 1970	19 Apr 2013	5 other companies
Michael John Rea	Director	Apr 1983	20 Nov 2024	None
Fiona Jane Morrison	Secretary	Not published	18 Mar 2026	–

Other companies run by these 4 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 13
closed down: 7
run together: 2

In the full report: all 13 companies, named

What each company does, and whether it is still trading
Which of these 4 directors sit on each board, and since when
Any that went into liquidation or administration
The 2 companies these 4 directors run together
All 6 people who have ever been directors, with their dates

Key dates in its history

Better Health Insurance Advice’s history from the FCA register and Companies House, newest first.

Key events (4) All events (17)

2018

14 November 2018

Changed its registered name from "INSURE YOUR HEALTH LIMITED"

FCA register

2016

6 April 2016

Vitality UK Holdings Limited took control (75–100% of shares)

Companies House

2013

1 February 2013

Became an appointed representative

FCA register

30 January 2013

Incorporated at Companies House

Companies House

In the full report: all 17 events

All 17 events in its history (4 shown here)
Every director appointment and resignation: 8

Firms connected to Better Health Insurance Advice

Other FCA-listed firms that share a director, phone number or address with Better Health Insurance Advice. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 3
share its postcode: 3

In the full report: all 3 connected firms, named

How each is linked: the same postcode (3)
Who links each one: the named directors, with dates

Firms like Better Health Insurance Advice

Other firms of the same type (dental or medical practice), nearest first.

In Bournemouth

CS Bournemouth LtdBournemouthAppointed representative Finest Smile LtdBournemouthAppointed representative K.a.z Dental LtdBournemouthAppointed representative Knibbs Dental Surgery LimitedBournemouthAppointed representative Shelley Manor LimitedBournemouthAppointed representative Northbourne Practice LtdBournemouthAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Better Health Insurance Advice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

13 other companies its directors have run, named
3 background checks on its contact details, 1 flagged
All 17 events in its history
3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Better Health Insurance Advice Limited FCA authorised?

Better Health Insurance Advice Limited (FRN 595297) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Better Health Insurance Advice?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Better Health Insurance Advice Limited (FRN 595297) is an AR of Vitality Corporate Services Limited (FRN 461107). When you use Better Health Insurance Advice's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Better Health Insurance Advice, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Better Health Insurance Advice’s phone number and website?

The FCA register lists the phone number 0800 313 4944 and the website betterhealthadvice.co.uk for Better Health Insurance Advice. If you were given different contact details, use these to check with the firm before going any further.

Is Better Health Insurance Advice a scam or clone?

Better Health Insurance Advice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Better Health Insurance Advice?

Protection works through Vitality Corporate Services Limited, the principal firm responsible for Better Health Insurance Advice's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Better Health Insurance Advice?

Better Health Insurance Advice is owned by Vitality UK Holdings Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.

Who runs Better Health Insurance Advice?

Companies House lists 4 directors of Better Health Insurance Advice: Robert William Watts, David Priestley, Ian Leonard Slonim and Michael John Rea.

How long has Better Health Insurance Advice been in business?

The company was formed on 30 January 2013.

Does Better Health Insurance Advice use any other names?

It trades as Better Health Advice and Fit 4 Health Cover. It has previously used 2 other names: INSURE YOUR HEALTH LIMITED and INSURE YOUR HEALTH.