Bugaboo UK Limited
Reference number: 1039642
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Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2011
- Accounts filed up to 31 December 2025
Responsible principal firm
Affirm U.K. Limited Reference number: 756087 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Bugaboo UK Limited (FRN 1039642) introduces customers to Affirm U.K. Limited (FRN 756087). Any regulated advice or arranging is done by the principal, not Bugaboo UK.
- Example: if Bugaboo UK refers you to a financial adviser, the advice should come from the principal firm, not from Bugaboo UK itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
UNIT 3&4 RIVERSIDE, BARNS REMENHAM LANE, REMENHAM, HENLEY ON THAMES, RG9 3DB, United Kingdom
In the full report: 3 background checks
- When bugaboo.com first appeared online, and whether it can receive email
- What kind of line 020 7189 531 is
- Who else gives the postcode RG9 3DB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Affirm U.K. Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07785001 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 23 September 2011 (15 years old)
- Registered office
- Unit 3 & 4 Riverside Barns Remenham Lane, Remenham, Henley-On-Thames, RG9 3DB, England
- Nature of business
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- Agents specialised in the sale of other particular products (SIC 46180)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Michiel Alfons Johannes Rubenkamp | Director | Mar 1968 | 20 May 2019 | 3 other companies |
| Jan Jacob Adriaan Thierry | Director | Feb 1972 | 1 Apr 2020 | 2 other companies |
| CERTAGENT LTD. | Corporate secretary | Not published | 23 Sep 2011 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 4
- closed down
- 1
- run together
- 1
In the full report: all 4 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 1 company these 2 directors run together
- All 9 people who have ever been directors, with their dates
Filed accounts and finances
Profit before tax
£638k
−2.4% from £653k
Net assets
£3.94m
+14% from £3.46m
Cash at bank
£1.77m
+38% from £1.29m
Owed within a year
£8.20m
−2.1% from £8.37m
Profit before tax
In the full report: all 6 years of accounts
- Every year from 2019 to 2025
- Both charts, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 07785001. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Bugaboo UK’s history from the FCA register and Companies House, newest first.
2025
29 July 2025
- Became an introducer appointed representative
FCA register
2016
23 September 2016
- Bugaboo International B.V. gave up control
- Bugaboo International B.V. took control (75–100% of shares)
Companies House
2011
23 September 2011
- Incorporated at Companies House
Companies House
In the full report: all 20 events
- All 20 events in its history (4 shown here)
- Every director appointment and resignation: 16
Firms like Bugaboo UK
Other firms of the same type (credit broker), nearest first.
In the Reading (RG) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Bugaboo UK
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 4 other companies its directors have run, named
- 3 background checks on its contact details
- 6 years of accounts, charted
- All 20 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk