Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 19 years
- Protected through the principal
- No FCA actions
- Active company since 1956
- Accounts filed up to 31 December 2019
Responsible principal firm
C.E.M. DAY LIMITED Reference number: 308826 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- CAR HIRE (DAY OF SWANSEA) LIMITED (FRN 470981) is an AR of C.E.M. DAY LIMITED (FRN 308826). When you use CAR HIRE (DAY OF SWANSEA)'s services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from CAR HIRE (DAY OF SWANSEA), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Swansea Road, Garngoch, Gorseinon, Swansea, Swansea, SA4 4LL, United Kingdom
In the full report: 2 background checks
- What kind of line 01792 222111 is
- Who else gives the postcode SA4 4LL
Other names (7)
If you were contacted under any of these names, it is this firm.
- Days Fleet Trading name: A name it trades under now.
- Days Fleet Personal Choice Trading name: A name it trades under now.
- Day's Leasing Trading name: A name it trades under now.
- Days Rental Trading name: A name it trades under now.
- Days Trade Centre Trading name: A name it trades under now.
- Car Hire (Day of Swansea) Ltd Former name: A name it was registered under before.
- Car Hire (Day or Swansea) Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through C.e.m. Day Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 00571025 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 31 August 1956 (70 years old)
- Registered office
- Swansea Road, Gorseinon, Swansea, SA4 4LL
- Nature of business
-
- Renting and leasing of cars and light motor vehicles (SIC 77110)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Aled Rolfe Williams | Director | May 1964 | 1 Aug 2009 | None |
| Michael Vincent Mccarry | Director | Oct 1966 | 1 Aug 2009 | 1 other company |
| Russell David Day | Director | Apr 1970 | 31 Oct 2017 | 9 other companies |
| Grant William Matthews | Director | Jun 1981 | 31 Mar 2021 | 8 other companies |
| Jillian Day | Director | Jun 1953 | Not published | 8 other companies |
| Graham Manton Day | Director | Nov 1944 | Not published | 6 other companies |
| Leighton Davies | Secretary | Not published | 31 Mar 2021 | – |
Other companies run by these 6 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 9
- still active
- 9
- are FCA-registered
- 3
In the full report: all 9 companies, named
- What each company does, and whether it is still trading
- Which of these 6 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 3 on the FCA register
- The 8 companies these 6 directors run together
- All 10 people who have ever been directors, with their dates
Filed accounts and finances
Turnover
£56.8m
No earlier figure to compare
Profit before tax
£5.51m
No earlier figure to compare
Net assets
£54.1m
No earlier figure to compare
Cash at bank
£10.9k
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 00571025. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Car Hire (Day of Swansea)’s history from the FCA register and Companies House, newest first.
2024
5 June 2024
- Changed its registered name from "Car Hire (Day of Swansea) Ltd"
FCA register
2017
12 May 2017
- Changed its registered name from "Car Hire (Day or Swansea) Ltd"
FCA register
2016
6 April 2016
- C.E.M. Day Limited took control (75–100% of shares)
Companies House
2007
30 July 2007
- Became an appointed representative
FCA register
1956
31 August 1956
- Incorporated at Companies House
Companies House
In the full report: all 20 events
- All 20 events in its history (5 shown here)
- Every director appointment and resignation: 10
Firms connected to Car Hire (Day of Swansea)
Other FCA-listed firms that share a director, phone number or address with Car Hire (Day of Swansea). A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 3
- share a director
- 3
- share its postcode
- 1
In the full report: all 3 connected firms, named
- How each is linked: shared directors (3), the same postcode (1)
- Who links each one: the named directors, with dates
Firms like Car Hire (Day of Swansea)
Other firms of the same type (car dealer), nearest first.
In Swansea
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Car Hire (Day of Swansea)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 9 other companies its directors have run, named
- 2 background checks on its contact details
- All 20 events in its history
- 3 connected firms, named, and who links them
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Frequently asked questions about this firm
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Does Car Hire (Day of Swansea) use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk