Chequered Flag (Wales) Limited

Reference number: 669861

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When cheq-flag.co.uk first appeared online, and whether it can receive email
  • What kind of line 01443 685449 is
  • Who else gives the postcode CF39 9PG
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FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
03892457
Company status
Active
Company type
Private limited company
Incorporated
10 December 1999 (26 years old)
Registered office
Chequered Flag Service Station, Pontypridd Road, Porth, Mid Glamorgan, CF39 9PG
Nature of business
  • Sale of used cars and light motor vehicles (SIC 45112)

Directors and company secretaries

Name Role Born Appointed Other companies
Lee John Bridge Director Apr 1967 10 Dec 1999 None
Kelly Bridge Secretary Not published 10 Dec 1999 –

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Small company accountsNot audited

Net assets

£109k

−23% from £141k

Cash at bank

£98.6k

+105% from £48.0k

Employees (average)

3

−25% from 4

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 03892457. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Chequered Flag (Wales)’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2016

8 December 2016

  • Kelly Bridge became a part-owner (25–50% of shares)
  • Lee John Bridge became a part-owner (25–50% of shares)

Companies House

2015

29 May 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

1999

10 December 1999

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (5 shown here)
  • Every director appointment and resignation: 1
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Firms like Chequered Flag (Wales)

Other firms of the same type (car dealer), nearest first.

In Porth

Rhondda Motor Company LimitedPorthAuthorised

In the Cardiff (CF) postcode area

21st Century Vehicles LimitedBridgendAuthoriseda b car sales limitedBarryAuthorisedA Z I Motors LtdCardiffAuthorisedA1 Motorcare LimitedCardiffAuthorisedAA Cars Cardiff LtdCardiffAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Chequered Flag (Wales)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is Chequered Flag (Wales) Limited FCA authorised?
Yes, Chequered Flag (Wales) Limited (FRN 669861) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since May 2015 and works as a car dealer. The FCA has placed no limits on its permissions.
What is Chequered Flag (Wales)’s phone number and website?
The FCA register lists the phone number 01443 685449 and the website cheq-flag.co.uk for Chequered Flag (Wales). If you were given different contact details, use these to check with the firm before going any further.
Is Chequered Flag (Wales) a scam or clone?
Chequered Flag (Wales) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Chequered Flag (Wales)?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Chequered Flag (Wales) handles your money, so check the specific product before you commit. You can also refer complaints about Chequered Flag (Wales) to the Financial Ombudsman Service, free of charge.
Who owns Chequered Flag (Wales)?
Companies House lists 2 people with significant control of Chequered Flag (Wales): Mr Lee John Bridge (25–50% of shares) and Mrs Kelly Bridge (25–50% of shares).
Who runs Chequered Flag (Wales)?
Companies House lists one director of Chequered Flag (Wales): Lee John Bridge.
How long has Chequered Flag (Wales) been in business?
The company was formed on 10 December 1999, and has held its current FCA authorisation since May 2015.
What do Chequered Flag (Wales)’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £109k (−23% from £141k) and cash at bank of £98.6k (+105% from £48.0k).

Sources and links

The full report on Chequered Flag (Wales) Limited

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