Choice Training Ltd.: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 5 years
Protected through the principal
No FCA actions
Active company since 2012
Accounts filed up to 31 August 2025

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
Choice Training Ltd. (FRN 955405) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Choice Training.
Example: if Choice Training refers you to a financial adviser, the advice should come from the principal firm, not from Choice Training itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

choicetrainingltd.co.uk (opens in a new tab)
Phone number

020 3651 6060
Address

Seareach House, Wantz Road, Dagenham, RM10 8PS, United Kingdom

In the full report: 3 background checks

When choicetrainingltd.co.uk first appeared online, and whether it can receive email
What kind of line 020 3651 6060 is
Who else gives the postcode RM10 8PS

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 08108602 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 18 June 2012 (14 years old)
Registered office: Seareach House, Wantz Road, Dagenham, Essex, RM10 8PS, England
Nature of business: Other education not elsewhere classified (SIC 85590)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Robert Harry Maw	Director	Sep 1951	18 Jun 2012	None
Daniel Robert Mereu	Director	Aug 1982	18 Jun 2012	5 other companies
Robert Tye	Director	Apr 1981	18 Jun 2012	None

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies: 5
closed down: 5

In the full report: all 5 companies, named

What each company does, and whether it is still trading
Which of these 3 directors sit on each board, and since when
Any that went into liquidation or administration

Filed accounts and finances

Year to 31 August 2025Small company accountsNot audited

Net assets

£205k

+64% from £125k

Cash at bank

£359k

+104% from £176k

Employees (average)

15

Same as 15

Owed within a year

£244k

+45% from £168k

Assets and liabilities

In the full report: all 7 years of accounts

Every year from 2019 to 2025
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08108602. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Choice Training’s history from the FCA register and Companies House, newest first.

Key events (5) All events (8)

2022

21 April 2022

Changed its registered name from "Choice Training Ltd"

FCA register

2021

23 July 2021

Became an introducer appointed representative

FCA register

2016

18 June 2016

Robert Harry Maw became a part-owner (25–50% of shares)
Robert Tye became a part-owner (25–50% of shares)

Companies House

2012

18 June 2012

Incorporated at Companies House

Companies House

In the full report: all 8 events

All 8 events in its history (5 shown here)
Every director appointment and resignation: 3

Firms like Choice Training

Other firms of the same type (credit broker), nearest first.

In Dagenham

Gadget Dagenham LimitedDagenhamAppointed representative Verrolyne Training LtdDagenhamAppointed representative Zsr Multi Services LtdDagenhamAppointed representative Chung-Ming TanDagenhamAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Choice Training

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

5 other companies its directors have run, named
3 background checks on its contact details
7 years of accounts, charted
All 8 events in its history

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Frequently asked questions about this firm

Is Choice Training Ltd. FCA authorised?

Choice Training Ltd. (FRN 955405) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Choice Training?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Choice Training Ltd. (FRN 955405) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Choice Training. Example: if Choice Training refers you to a financial adviser, the advice should come from the principal firm, not from Choice Training itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Choice Training’s phone number and website?

The FCA register lists the phone number 020 3651 6060 and the website choicetrainingltd.co.uk for Choice Training. If you were given different contact details, use these to check with the firm before going any further.

Is Choice Training a scam or clone?

Choice Training is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Choice Training?

Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Choice Training's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Choice Training?

Companies House lists 2 people with significant control of Choice Training: Mr Robert Harry Maw (25–50% of shares) and Mr Robert Tye (25–50% of shares).

Who runs Choice Training?

Companies House lists 3 directors of Choice Training: Robert Harry Maw, Daniel Robert Mereu and Robert Tye.

How long has Choice Training been in business?

The company was formed on 18 June 2012.

What do Choice Training’s latest accounts show?

Its latest accounts, to 31 August 2025, show net assets of £205k (+64% from £125k) and cash at bank of £359k (+104% from £176k).