Clarity Financial Advisers Ltd

Reference number: 1019401

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

ACRISURE ELEVEN NETWORK LIMITED Reference number: 314593 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Clarity Financial Advisers Ltd (FRN 1019401) is an AR of ACRISURE ELEVEN NETWORK LIMITED (FRN 314593). When you use Clarity Financial Advisers's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Clarity Financial Advisers, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07549 042824

  • Address

    Apartment 1303, Hallam Towers 272a, Fulwood Road, Sheffield, Sheffield, S10 3BF, United Kingdom

In the full report: 2 background checks

  • What kind of line 07549 042824 is
  • Who else gives the postcode S10 3BF
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Clarity Insurance Brokers Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Acrisure Eleven Network Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company name
CLARITY FINANCIAL ADVISERS LIMITED
Company number
13407079
Company status
Active
Company type
Private limited company
Incorporated
18 May 2021 (5 years old)
Registered office
28d Church Street Church Street, Woodbridge, IP12 1DH, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Michael Robert Swirles Director Oct 1968 28 Mar 2022 None
Bradie Lee Grayson Director Feb 1993 1 Sep 2024 None
Michael Robert Swirles Secretary Not published 28 Mar 2022 –

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 4 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 May 2025Small company accountsNot audited

Net assets

−£7,736

Down £7,836 from £100

Cash at bank

£566

Up £466 from £100

Employees (average)

1

Up 1 from 0

Net assets are negative: on its last balance sheet the company owed £7,736 more than it owned.

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2022 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13407079. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Clarity Financial Advisers’s history from the FCA register and Companies House, newest first.

Key events (8) All events (15)

2024

5 November 2024

  • Bradie Lee Grayson became the majority owner (50–75% of shares)

Companies House

16 October 2024

  • Became an appointed representative

FCA register

2022

28 March 2022

  • Susan Jane Ridout gave up control

Companies House

22 March 2022

  • Michael Robert Swirles became a part-owner (25–50% of shares)

Companies House

2021

1 July 2021

  • Emma Jane Southgate gave up control
  • Susan Jane Ridout took control (75–100% of shares)

Companies House

18 May 2021

  • Incorporated at Companies House
  • Emma Jane Southgate took control (75–100% of shares)

Companies House

In the full report: all 15 events

  • All 15 events in its history (8 shown here)
  • Every director appointment and resignation: 6
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Firms like Clarity Financial Advisers

Other firms of the same type (insurance broker), nearest first.

In Sheffield

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Clarity Financial Advisers

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 4 years of accounts, charted
  • All 15 events in its history

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Frequently asked questions about this firm

Is Clarity Financial Advisers Ltd FCA authorised?
Clarity Financial Advisers Ltd (FRN 1019401) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Clarity Financial Advisers?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Clarity Financial Advisers Ltd (FRN 1019401) is an AR of ACRISURE ELEVEN NETWORK LIMITED (FRN 314593). When you use Clarity Financial Advisers's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Clarity Financial Advisers, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Clarity Financial Advisers’ phone number?
The FCA register lists the phone number 07549 042824 for Clarity Financial Advisers. If you were given different contact details, use these to check with the firm before going any further.
Is Clarity Financial Advisers a scam or clone?
Clarity Financial Advisers is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Clarity Financial Advisers?
Protection works through Acrisure Eleven Network Limited, the principal firm responsible for Clarity Financial Advisers's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Clarity Financial Advisers?
Companies House lists 2 people with significant control of Clarity Financial Advisers: Mr Bradie Lee Grayson (50–75% of shares) and Mr Michael Robert Swirles (25–50% of shares). Before that, it was controlled by Miss Susan Jane Ridout and Miss Emma Jane Southgate.
Who runs Clarity Financial Advisers?
Companies House lists 2 directors of Clarity Financial Advisers: Michael Robert Swirles and Bradie Lee Grayson.
How long has Clarity Financial Advisers been in business?
The company was formed on 18 May 2021.
What do Clarity Financial Advisers’ latest accounts show?
Its latest accounts, to 31 May 2025, show net assets of −£7,736 (down £7,836 from £100) and cash at bank of £566 (up £466 from £100).
Does Clarity Financial Advisers use any other names?
It trades as Clarity Insurance Brokers.

Sources and links

The full report on Clarity Financial Advisers Ltd

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