Consumer Alpha Advisors Limited

Reference number: 1034199

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Brooklands Fund Management Limited Reference number: 757575 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Consumer Alpha Advisors Limited (FRN 1034199) is an AR of Brooklands Fund Management Limited (FRN 757575). When you use Consumer Alpha Advisors's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Consumer Alpha Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07478 683289

  • Address

    2 Leman Street, London, E1W 9US, United Kingdom

In the full report: 2 background checks

  • What kind of line 07478 683289 is
  • Who else gives the postcode E1W 9US
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Brooklands Fund Management Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16381652
Company status
Active
Company type
Private limited company
Incorporated
11 April 2025 (1 year old)
Registered office
2 Leman Street, London, E1W 9US, United Kingdom
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Alice Catherine Rink Director Sep 1980 11 Apr 2025 1 other company
Will Weinberg Director Nov 1979 11 Apr 2025 3 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
3
still active
1

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Key dates in its history

Consumer Alpha Advisors’s history from the FCA register and Companies House, newest first.

2025

28 May 2025

  • Became an appointed representative

FCA register

11 April 2025

  • Incorporated at Companies House
  • Alice Catherine Rink became a part-owner (25–50% of shares)
  • Will Weinberg became a part-owner (25–50% of shares)
  • Alice Catherine Rink appointed as a director
  • Will Weinberg appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Consumer Alpha Advisors

Other firms of the same type (investment or fund manager), nearest first.

In London

Colliers International Property Advisers UK LLPLondonAppointed representativeChristian AidLondonAppointed representativeBain Capital (UK) LimitedLondonAppointed representativeJTC Employer Solutions (UK) LimitedLondonAppointed representativeHAN ETF LtdLondonAppointed representativeGQG Partners (UK) LtdLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Consumer Alpha Advisors

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 6 events in its history

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Frequently asked questions about this firm

Is Consumer Alpha Advisors Limited FCA authorised?
Consumer Alpha Advisors Limited (FRN 1034199) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Consumer Alpha Advisors?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Consumer Alpha Advisors Limited (FRN 1034199) is an AR of Brooklands Fund Management Limited (FRN 757575). When you use Consumer Alpha Advisors's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Consumer Alpha Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Consumer Alpha Advisors’ phone number?
The FCA register lists the phone number 07478 683289 for Consumer Alpha Advisors. If you were given different contact details, use these to check with the firm before going any further.
Is Consumer Alpha Advisors a scam or clone?
Consumer Alpha Advisors is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Consumer Alpha Advisors?
Protection works through Brooklands Fund Management Limited, the principal firm responsible for Consumer Alpha Advisors's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Consumer Alpha Advisors?
Companies House lists 2 people with significant control of Consumer Alpha Advisors: Mr Will Weinberg (25–50% of shares) and Alice Catherine Rink (25–50% of shares).
Who runs Consumer Alpha Advisors?
Companies House lists 2 directors of Consumer Alpha Advisors: Alice Catherine Rink and Will Weinberg.
How long has Consumer Alpha Advisors been in business?
The company was formed on 11 April 2025.

Sources and links

The full report on Consumer Alpha Advisors Limited

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