Coverwell Insurance Brokers Limited

Reference number: 786412

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When coverwell-insurance-brokers.com first appeared online, and whether it can receive email
  • What kind of line 01630 652543 is
  • Who else gives the postcode TF9 3AG
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Coverwell Brokers Limited Former name
  • Truckin-Surance Former trading name

FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (6 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Credit Broking
  • Dealing in investments as agent
  • Making arrangements with a view to transactions in investments

Limits on what they may do

  • Not permitted to canvass off trade premises
    The firm is not permitted to canvass regulated borrower-lender-supplier agreements or regulated consumer hire agreements off trade premises

FCA disciplinary action

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
11058099
Company status
Active
Company type
Private limited company
Incorporated
10 November 2017 (8 years old)
Registered office
85/86 Wallace Way, Tern Valley Business Park, Market Drayton, TF9 3AG, England
Nature of business
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Cheryl Denise Cliffe Director Nov 1966 10 Nov 2017 None
Ian Roger Madeley Director Sep 1969 10 Nov 2017 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 30 September 2025Small company accountsNot audited

Net assets

£362k

+11% from £327k

Cash at bank

£600k

+8.8% from £552k

Employees (average)

7

−13% from 8

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11058099. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Coverwell Insurance Brokers’s history from the FCA register and Companies House, newest first.

Key events (9) All events (15)

2019

25 September 2019

  • Cheryl Denise Cliffe stopped being a part-owner

Companies House

2018

21 February 2018

  • Changed its registered name from "Coverwell Brokers Limited"

FCA register

5 February 2018

  • Regulated by the FCA from this date
  • FCA imposed a requirement (Firm to abide by Deed Poll regarding past business)
  • FCA imposed a requirement (Not permitted to canvass off trade premises)
  • Became authorised by the FCA

FCA register

2017

10 November 2017

  • Incorporated at Companies House
  • Cheryl Denise Cliffe became a part-owner (25–50% of shares)
  • Ian Roger Madeley became the majority owner (50–75% of shares)

Companies House

In the full report: all 15 events

  • All 15 events in its history (9 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Coverwell Insurance Brokers

Other FCA-listed firms that share a director, phone number or address with Coverwell Insurance Brokers. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its postcode
3

In the full report: all 3 connected firms, named

  • How each is linked: the same postcode (3)
  • Who links each one: the named directors, with dates
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Firms like Coverwell Insurance Brokers

Other firms of the same type (insurance broker), nearest first.

In Market Drayton

R J Millard, G A Henman, A J Bowker, R A Wilkinson & D B OsborneMarket DraytonAppointed representativeLaird Estates Group Holdings LimitedMarket DraytonAppointed representative

In the Telford (TF) postcode area

ReAssure UK Services LimitedTelfordAuthorisedFiveways Insurance Consultants LimitedNewportAuthorisedApplied Leasing LtdTelfordAppointed representativeLincoln Willows LtdNewportAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Coverwell Insurance Brokers

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 15 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Coverwell Insurance Brokers Limited FCA authorised?
Yes, Coverwell Insurance Brokers Limited (FRN 786412) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since February 2018 and works as an insurance broker. The FCA has placed a limit on what it may do.
What is Coverwell Insurance Brokers’ phone number and website?
The FCA register lists the phone number 01630 652543 and the website coverwell-insurance-brokers.com for Coverwell Insurance Brokers. If you were given different contact details, use these to check with the firm before going any further.
Is Coverwell Insurance Brokers a scam or clone?
Coverwell Insurance Brokers is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Coverwell Insurance Brokers?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Coverwell Insurance Brokers to the Financial Ombudsman Service, free of charge.
Who owns Coverwell Insurance Brokers?
Companies House lists one person with significant control of Coverwell Insurance Brokers: Mr Ian Roger Madeley (50–75% of shares). Before that, it was controlled by Mrs Cheryl Denise Cliffe.
Who runs Coverwell Insurance Brokers?
Companies House lists 2 directors of Coverwell Insurance Brokers: Cheryl Denise Cliffe and Ian Roger Madeley.
How long has Coverwell Insurance Brokers been in business?
The company was formed on 10 November 2017, and has held its current FCA authorisation since February 2018.
What do Coverwell Insurance Brokers’ latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of £362k (+11% from £327k) and cash at bank of £600k (+8.8% from £552k).
Does Coverwell Insurance Brokers use any other names?
It has previously used 2 other names: Coverwell Brokers Limited and Truckin-Surance.

Sources and links

The full report on Coverwell Insurance Brokers Limited

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