Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
ALPHA ASSET FINANCE LTD Reference number: 804584 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Cox Capital Finance Ltd (FRN 1059754) is an AR of ALPHA ASSET FINANCE LTD (FRN 804584). When you use Cox Capital Finance's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Cox Capital Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
278 Melbourne Road, Ibstock, Leicestershire, LE67 6NR, United Kingdom
In the full report: 2 background checks
- What kind of line 07803 773864 is
- Who else gives the postcode LE67 6NR
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Alpha Asset Finance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17275300 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 June 2026 (less than a year old)
- Registered office
- Westwood House 78 Loughborough Road, Quorn, Loughborough, LE12 8DX, England
- Nature of business
-
- Financial intermediation not elsewhere classified (SIC 64999)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Peter Cox | Director | Dec 1970 | 17 Jun 2026 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 2
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Cox Capital Finance’s history from the FCA register and Companies House, newest first.
2026
14 August 2026
- Became an appointed representative
FCA register
17 June 2026
- Incorporated at Companies House
- Peter Cox took control (75–100% of shares)
- Peter Cox appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Cox Capital Finance
Other firms of the same type (credit broker), nearest first.
In Ibstock
In the Leicester (LE) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Cox Capital Finance
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk