Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Connect IFA Ltd Reference number: 441505 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Cromwell Financial Services Limited (FRN 1040590) is an AR of Connect IFA Ltd (FRN 441505). When you use Cromwell Financial Services's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Cromwell Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Knoll House, Knoll Road, Camberley, Surrey, GU15 3SY, United Kingdom
In the full report: 2 background checks
- What kind of line 07810 714188 is
- Who else gives the postcode GU15 3SY
Other names (2)
If you were contacted under any of these names, it is this firm.
- Connect Premier Trading name: A name it trades under now.
- Connect Premier Mortgages and Protection Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Connect IFA Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16513576 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 June 2025 (1 year old)
- Registered office
- Knoll House, Knoll Road, Camberley, GU15 3SY, England
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Bradley Connor Moore | Director | Oct 1994 | 12 Jun 2025 | 1 other company |
| Joseph John Smith | Director | Dec 1984 | 12 Jun 2025 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- still active
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 4 people who have ever been directors, with their dates
Key dates in its history
Cromwell Financial Services’s history from the FCA register and Companies House, newest first.
2025
6 September 2025
- Became an appointed representative
FCA register
12 June 2025
- Incorporated at Companies House
- Bradley Connor Moore became a part-owner (25–50% of shares)
- Joseph John Smith became a part-owner (25–50% of shares)
Companies House
In the full report: all 12 events
- All 12 events in its history (4 shown here)
- Every director appointment and resignation: 6
Firms connected to Cromwell Financial Services
Other FCA-listed firms that share a director, phone number or address with Cromwell Financial Services. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share its postcode
- 5
In the full report: all 5 connected firms, named
- How each is linked: the same postcode (5)
- Who links each one: the named directors, with dates
Firms like Cromwell Financial Services
Other firms of the same type (insurance broker), nearest first.
In Camberley
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Cromwell Financial Services
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 2 background checks on its contact details
- All 12 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Cromwell Financial Services Limited FCA authorised?
What does appointed representative mean for Cromwell Financial Services?
What is Cromwell Financial Services’ phone number?
Is Cromwell Financial Services a scam or clone?
Is my money safe with Cromwell Financial Services?
Who owns Cromwell Financial Services?
Who runs Cromwell Financial Services?
How long has Cromwell Financial Services been in business?
Does Cromwell Financial Services use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk