No longer an appointed representative
This firm is still listed on the FCA register, but the record is closed. Cover on business done while it was authorised generally still applies, and it cannot take on new regulated business. Registration ended 28 July 2020.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Last known phone number
07494 547911
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Last known address
First Floor, 9A Albert Street, Harrogate, North Yorkshire, HG1 1JX, United Kingdom
In the full report: 2 background checks
- What kind of line 07494 547911 is
- Who else gives the postcode HG1 1JX
Other names (1)
If you were contacted under any of these names, it is this firm.
- Asset Finance Solutions Trading name: A name it trades under now.
Past FCA permissions and consumer protection
- The record is closedCover you already have generally survives the cancellation: FSCS exists for firms that have failed, and the Financial Ombudsman Service can look at a complaint about a firm that has stopped trading, as long as the business was done while it was authorised. New business with this firm has no cover at all, because it is no longer permitted to carry it out.
FCA disciplinary action and complaints
No FCA disciplinary action. The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12741300 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 July 2020 (6 years old)
- Registered office
- First Floor Osborne House, 20 Victoria Avenue, Harrogate, HG1 5QY, England
- Nature of business
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- Credit granting by non-deposit taking finance houses and other specialist consumer credit grantors (SIC 64921)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Thomas Francis Ward | Director | Jun 1987 | 14 Jul 2020 | 6 other companies |
| Helen Isabel Ward | Director | Aug 1987 | 18 Feb 2022 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 6
- closed down
- 4
- is FCA-registered
- 1
In the full report: all 6 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
Filed accounts and finances
Net assets
£111k
+36% from £81.9k
Cash at bank
£131k
+27% from £103k
Employees (average)
3
Same as 3
Assets and liabilities
In the full report: all 5 years of accounts
- Every year from 2021 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 12741300. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Daytona Asset Finance’s history from the FCA register and Companies House, newest first.
2023
10 February 2023
- Helen Isabel Ward became a part-owner (25–50% of shares)
Companies House
2020
28 July 2020
- Stopped being an appointed representative
FCA register
14 July 2020
- Incorporated at Companies House
- Thomas Francis Ward became a part-owner (25–50% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (4 shown here)
- Every director appointment and resignation: 4
Firms connected to Daytona Asset Finance
Other FCA-listed firms that share a director, phone number or address with Daytona Asset Finance. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
Get the full report on Daytona Asset Finance
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 6 other companies its directors have run, named
- 2 background checks on its contact details
- 5 years of accounts, charted
- All 10 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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How long has Daytona Asset Finance been in business?
What do Daytona Asset Finance’s latest accounts show?
Does Daytona Asset Finance use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Report a scam to the FCA fca.org.uk