Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 30 April 2025
- On its latest accounts it owed £7,472 more than it owned
Responsible principal firm
White Rose Finance Group Limited Reference number: 630772 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Dean C&C Limited (FRN 1032090) is an AR of White Rose Finance Group Limited (FRN 630772). When you use Dean C&C's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Dean C&C, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
15 Dagnall Crescent, Uxbridge, Hillingdon, UB8 2HA, United Kingdom
In the full report: 3 background checks
- When deancandc.co.uk first appeared online, and whether it can receive email
- What kind of line 07417 359017 is
- Who else gives the postcode UB8 2HA
Other names (1)
If you were contacted under any of these names, it is this firm.
- Dean C&C Capital Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through White Rose Finance Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14800587 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 April 2023 (3 years old)
- Registered office
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, England
- Nature of business
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- Other professional, scientific and technical activities not elsewhere classified (SIC 74909)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Ayodeji Chris Oyeniyi | Director | Jun 1983 | 14 Apr 2023 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
−£7,472
Down £7,473 from £1
Employees (average)
1
No earlier figure to compare
Owed within a year
£8,563
No earlier figure to compare
Net assets are negative: on its last balance sheet the company owed £7,472 more than it owned.
Net assets
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14800587. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Dean C&C’s history from the FCA register and Companies House, newest first.
2025
19 May 2025
- Began trading as "Dean C&C Capital"
FCA register
1 May 2025
- Became an appointed representative
FCA register
2023
14 April 2023
- Incorporated at Companies House
- Ayodeji Chris Oyeniyi took control (75–100% of shares)
- Ayodeji Chris Oyeniyi appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Dean C&C
Other firms of the same type (mortgage adviser or broker), nearest first.
In Uxbridge
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Dean C&C
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- All 5 events in its history
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Frequently asked questions about this firm
Is Dean C&C Limited FCA authorised?
What does appointed representative mean for Dean C&C?
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Who owns Dean C&C?
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What do Dean C&C’s latest accounts show?
Does Dean C&C use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk