Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 1960
- Accounts filed up to 31 July 2025
Responsible principal firm
Bspoke Lifestyle Ltd Reference number: 820727 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Deanland Wood Park Limited (FRN 419011) introduces customers to Bspoke Lifestyle Ltd (FRN 820727). Any regulated advice or arranging is done by the principal, not Deanland Wood Park.
- Example: if Deanland Wood Park refers you to a financial adviser, the advice should come from the principal firm, not from Deanland Wood Park itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Deanland Wood Park, Golden Cross, Hailsham, East Sussex, BN27 3RN, United Kingdom
In the full report: 3 background checks
- When deanlandwoodpark.co.uk first appeared online, and whether it can receive email
- What kind of line 01825 872359 is
- Who else gives the postcode BN27 3RN
Other names (2)
If you were contacted under any of these names, it is this firm.
- Deanland Wood Park Ltd Former name: A name it was registered under before.
- Deanland Park Homes Estate Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Bspoke Lifestyle Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 00646552 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 8 January 1960 (66 years old)
- Registered office
- Sterling House, 27 Hatchlands Road, Redhill, RH1 6RW, England
- Nature of business
-
- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| John Anthony Sargeant | Director | Mar 1945 | 19 Dec 2016 | 5 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- closed down
- 1
- is FCA-registered
- 1
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Total equity
£7.94m
+15% from £6.93m
Cash at bank
£49
Same as £49
Employees (average)
4
Same as 4
Owed within a year
£1.03m
−9.6% from £1.14m
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 00646552. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Deanland Wood Park’s history from the FCA register and Companies House, newest first.
2024
22 October 2024
- Deanland Wood Park (Holdings) Limited took control (75–100% of shares)
- Holly Lodge (Holdings) Limited gave up control
Companies House
21 October 2024
- Holly Lodge (Holdings) Limited took control (75–100% of shares)
- Holly Lodge (Kingswood) Limited gave up control
Companies House
2021
14 October 2021
- Changed its registered name from "Deanland Wood Park Ltd"
FCA register
2016
19 December 2016
- Board replaced: all 3 directors left and a new director took over
- Holly Lodge (Kingswood) Limited took control (75–100% of shares)
- Keith John Whitehead stopped being a part-owner
- Nigel Anton Wolek stopped being a part-owner
- Tanya Janice Head stopped being a part-owner
Companies House
6 April 2016
- Keith John Whitehead became a part-owner (25–50% of shares)
- Nigel Anton Wolek became a part-owner (25–50% of shares)
- Tanya Janice Head became a part-owner (25–50% of shares)
Companies House
2005
14 January 2005
- Became an introducer appointed representative
FCA register
1960
8 January 1960
- Incorporated at Companies House
Companies House
In the full report: all 24 events
- All 24 events in its history (15 shown here)
- Every director appointment and resignation: 6
Firms connected to Deanland Wood Park
Other FCA-listed firms that share a director, phone number or address with Deanland Wood Park. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1)
- Who links it to this firm: the named directors, with dates
Firms like Deanland Wood Park
Other firms of the same type (insurance broker), nearest first.
In Hailsham
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Deanland Wood Park
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 24 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk