Debt Advisory London Limited

Reference number: 968405

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Altura Mortgage Finance Limited Reference number: 827849 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Debt Advisory London Limited (FRN 968405) is an AR of Altura Mortgage Finance Limited (FRN 827849). When you use Debt Advisory London's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Debt Advisory London, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0800 031 8829

  • Address

    101 New Cavendish Street, 1st Floor South, London, Westminster, W1W 6XH, United Kingdom

In the full report: 2 background checks

  • What kind of line 0800 031 8829 is
  • Who else gives the postcode W1W 6XH
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Forto Finance Trading name
  • The Finance Company Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Altura Mortgage Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
13563252
Company status
Active
Company type
Private limited company
Incorporated
12 August 2021 (5 years old)
Registered office
101 New Cavendish Street, 1st Floor South, London, W1W 6XH, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Duncan Lloyd Kreeger Director Dec 1983 12 Aug 2021 35 other companies
Anthony James Curtis Director Aug 1994 24 Mar 2026 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
35
closed down
1
are FCA-registered
2

In the full report: all 35 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register
  • All 3 people who have ever been directors, with their dates
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Filed accounts and finances

17 months to 31 December 2022Full accountsNot audited

Net assets

−£108k

No earlier figure to compare

Cash at bank

£5,416

No earlier figure to compare

Employees (average)

2

No earlier figure to compare

Owed within a year

£130k

No earlier figure to compare

Net assets are negative: on its last balance sheet the company owed £108k more than it owned.

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 13563252. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Debt Advisory London’s history from the FCA register and Companies House, newest first.

Key events (3) All events (10)

2022

24 January 2022

  • Became an appointed representative

FCA register

2021

12 August 2021

  • Incorporated at Companies House
  • Tab Intermediate Holdco Limited took control (75–100% of shares)

Companies House

In the full report: all 10 events

  • All 10 events in its history (3 shown here)
  • Every director appointment and resignation: 4
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Firms connected to Debt Advisory London

Other FCA-listed firms that share a director, phone number or address with Debt Advisory London. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share a director
2

In the full report: all 2 connected firms, named

  • How each is linked: shared directors (2)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like Debt Advisory London

Other firms of the same type (mortgage adviser or broker), nearest first.

In London

Purplebricks Mortgages LimitedLondonAppointed representativeDavid RounsfellLondonAppointed representativeEma Private Finance LimitedLondonAppointed representativeHarris ZubairLondonAppointed representativeHeather MaCaskillLondonAppointed representativeLawrence BolarinwaLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Debt Advisory London

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 35 other companies its directors have run, named
  • 2 background checks on its contact details
  • All 10 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Debt Advisory London Limited FCA authorised?
Debt Advisory London Limited (FRN 968405) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Debt Advisory London?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Debt Advisory London Limited (FRN 968405) is an AR of Altura Mortgage Finance Limited (FRN 827849). When you use Debt Advisory London's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Debt Advisory London, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Debt Advisory London’s phone number?
The FCA register lists the phone number 0800 031 8829 for Debt Advisory London. If you were given different contact details, use these to check with the firm before going any further.
Is Debt Advisory London a scam or clone?
Debt Advisory London is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Debt Advisory London?
Protection works through Altura Mortgage Finance Limited, the principal firm responsible for Debt Advisory London's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Debt Advisory London?
Debt Advisory London is owned by Tab Intermediate Holdco Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 12 August 2021.
Who runs Debt Advisory London?
Companies House lists 2 directors of Debt Advisory London: Duncan Lloyd Kreeger and Anthony James Curtis.
How long has Debt Advisory London been in business?
The company was formed on 12 August 2021.
What do Debt Advisory London’s latest accounts show?
Its latest accounts, to 31 December 2022, show net assets of −£108k (no earlier figure to compare) and cash at bank of £5,416 (no earlier figure to compare).
Does Debt Advisory London use any other names?
It trades as Forto Finance. It has previously used the name The Finance Company.

Sources and links

The full report on Debt Advisory London Limited

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