Decon Response Limited

Reference number: 1002441

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Switcha Limited Reference number: 828963 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • DECON RESPONSE LIMITED (FRN 1002441) introduces customers to Switcha Limited (FRN 828963). Any regulated advice or arranging is done by the principal, not DECON RESPONSE.
  • Example: if DECON RESPONSE refers you to a financial adviser, the advice should come from the principal firm, not from DECON RESPONSE itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When deconresponse.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 3900 3798 is
  • Who else gives the postcode BR3 1QZ
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Switcha Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
15027640
Company status
Active
Company type
Private limited company
Incorporated
25 July 2023 (3 years old)
Registered office
Unit 2 Gardener Industrial Estate, Kent House Lane, Beckenham, Kent, BR3 1QZ, England
Nature of business
  • General cleaning of buildings (SIC 81210)

Directors and company secretaries

Name Role Born Appointed Other companies
George Albert Baldwin Director Dec 1995 25 Jul 2023 4 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
2
still active
2

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 July 2025Micro-entity accountsNot audited

Net assets

£29.6k

+116% from £13.7k

Employees (average)

3

−25% from 4

Owed within a year

£37.1k

−38% from £60.1k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 15027640. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Decon Response’s history from the FCA register and Companies House, newest first.

2023

8 September 2023

  • Became an introducer appointed representative

FCA register

25 July 2023

  • Incorporated at Companies House
  • George Albert Baldwin took control (75–100% of shares)
  • George Albert Baldwin appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Decon Response

Other firms of the same type (credit broker), nearest first.

In Beckenham

Buckingham Bridgefinance Corp LtdBeckenhamAuthorised

In the Bromley (BR) postcode area

Intrepid Financial Solutions LtdOrpingtonAppointed representativeJaimee LtdOrpingtonAppointed representativePeter Neal Pensions LLPWest WickhamAppointed representativeNCC South East LimitedWest WickhamAppointed representativeSchab LimitedBromleyAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Decon Response

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 4 events in its history

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Frequently asked questions about this firm

Is Decon Response Limited FCA authorised?
Decon Response Limited (FRN 1002441) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Decon Response?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Decon Response Limited (FRN 1002441) introduces customers to Switcha Limited (FRN 828963). Any regulated advice or arranging is done by the principal, not Decon Response. Example: if Decon Response refers you to a financial adviser, the advice should come from the principal firm, not from Decon Response itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Decon Response’s phone number and website?
The FCA register lists the phone number 020 3900 3798 and the website deconresponse.co.uk for Decon Response. If you were given different contact details, use these to check with the firm before going any further.
Is Decon Response a scam or clone?
Decon Response is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Decon Response?
Protection works through Switcha Limited, the principal firm responsible for Decon Response's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Decon Response?
Companies House lists one person with significant control of Decon Response: Mr George Albert Baldwin (75–100% of shares).
Who runs Decon Response?
Companies House lists one director of Decon Response: George Albert Baldwin.
How long has Decon Response been in business?
The company was formed on 25 July 2023.
What do Decon Response’s latest accounts show?
Its latest accounts, to 31 July 2025, show net assets of £29.6k (+116% from £13.7k).

Sources and links

The full report on Decon Response Limited

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