Deeside Insurance Brokers Limited

Reference number: 311263

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When deesideinsurance.co.uk first appeared online, and whether it can receive email
  • What kind of line 01244 831434 is
  • Who else gives the postcode CH5 1BY
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Other names (7)

If you were contacted under any of these names, it is this firm.

  • Aim Trading name
  • aim4agreatquote.com Trading name
  • WeInsureSmallBusiness.com Trading name
  • Agincourt Insurance Market Ltd Former trading name
  • Aiminsurance.com Former trading name
  • Apple Underwriting Former trading name
  • Claimsupermarket.com Former trading name

FCA permissions and consumer protection

  • Hold or safeguard your money · Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (10 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Credit Broking
  • Dealing in investments as agent
  • Debt Adjusting
  • Entering into regulated credit agreement as Lender (Excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Exercising/having right to exercise lender's rights and duties under a regulated credit agreement (excluding high-cost short-term credit, bill of sale agreement, and home collected credit agreement)
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
00643811
Company status
Active
Company type
Private limited company
Incorporated
4 December 1959 (66 years old)
Registered office
30 Chester Road West, Shotton, Deeside, Flintshire, CH5 1BY, United Kingdom
Nature of business
  • Non-life insurance (SIC 65120)

Directors and company secretaries

Name Role Born Appointed Other companies
Gordon Williams Director Oct 1947 Not published 3 other companies
Shane Williams Secretary Not published Not published –

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
1
still active
2

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 30 September 2025Small company accountsNot audited

Net assets

£1.97m

+4.7% from £1.88m

Cash at bank

£2.50m

+8.5% from £2.30m

Employees (average)

15

Same as 15

Owed within a year

£1.48m

+5.4% from £1.40m

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 00643811. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Deeside Insurance Brokers’s history from the FCA register and Companies House, newest first.

Key events (7) All events (21)

2023

9 May 2023

  • Gordon Williams took control (75–100% of shares)
  • Shane Aneurin Williams no longer has significant control

Companies House

2016

6 April 2016

  • Shane Aneurin Williams gained significant control

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2005

14 January 2005

  • Regulated by the Financial Services Authority from this date
  • Became authorised by the FCA

FCA register

1959

4 December 1959

  • Incorporated at Companies House

Companies House

In the full report: all 21 events

  • All 21 events in its history (7 shown here)
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Firms like Deeside Insurance Brokers

Other firms of the same type (lender), nearest first.

In Deeside

Christopher Daniel PrattDeesideAuthorisedKirk P LimitedDeesideAuthorised

In the Chester (CH) postcode area

MBNA LimitedChesterAuthorisedAldium Insurance Services LtdNestonAuthorisedCredit Solutions International LimitedChesterAuthorisedDavid John PrichardMoldAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Deeside Insurance Brokers

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 21 events in its history

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Frequently asked questions about this firm

Is Deeside Insurance Brokers Limited FCA authorised?
Yes, Deeside Insurance Brokers Limited (FRN 311263) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since January 2005 and works as a lender. The FCA has placed no limits on its permissions.
What is Deeside Insurance Brokers’ phone number and website?
The FCA register lists the phone number 01244 831434 and the website deesideinsurance.co.uk for Deeside Insurance Brokers. If you were given different contact details, use these to check with the firm before going any further.
Is Deeside Insurance Brokers a scam or clone?
Deeside Insurance Brokers is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Deeside Insurance Brokers?
It is permitted to hold and control client money, which it must keep separate from its own. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Deeside Insurance Brokers to the Financial Ombudsman Service, free of charge.
Who owns Deeside Insurance Brokers?
Companies House lists one person with significant control of Deeside Insurance Brokers: Mr Gordon Williams (75–100% of shares). Before that, it was controlled by Mr Shane Aneurin Williams.
Who runs Deeside Insurance Brokers?
Companies House lists one director of Deeside Insurance Brokers: Gordon Williams.
How long has Deeside Insurance Brokers been in business?
The company was formed on 4 December 1959, and has held its current FCA authorisation since January 2005.
What do Deeside Insurance Brokers’ latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of £1.97m (+4.7% from £1.88m) and cash at bank of £2.50m (+8.5% from £2.30m).
Does Deeside Insurance Brokers use any other names?
It trades as Aim, aim4agreatquote.com and WeInsureSmallBusiness.com. It has previously used 4 other names, including Agincourt Insurance Market Ltd, Aiminsurance.com and Apple Underwriting.

Sources and links

The full report on Deeside Insurance Brokers Limited

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