Denfra Ltd

Reference number: 988082

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

ASHI Group Limited Reference number: 302334 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • DENFRA LTD (FRN 988082) is an AR of ASHI Group Limited (FRN 302334). When you use DENFRA's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from DENFRA, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07726 739754

  • Address

    46 Nova Road, Croydon, CR0 2TL, United Kingdom

In the full report: 2 background checks

  • What kind of line 07726 739754 is
  • Who else gives the postcode CR0 2TL
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through ASHI Group Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08075369
Company status
Active
Company type
Private limited company
Incorporated
18 May 2012 (14 years old)
Registered office
46 Nova Road, Croydon, CR0 2TL, England
Nature of business
  • Agents involved in the sale of a variety of goods (SIC 46190)
  • Retail sale via mail order houses or via Internet (SIC 47910)

Directors and company secretaries

Name Role Born Appointed Other companies
Francesco Atanasio Director Mar 1973 18 May 2012 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 May 2025Small company accountsNot audited

Net assets

£798

−80% from £3,953

Cash at bank

£33.0k

+28% from £25.8k

Employees (average)

1

Same as 1

Owed within a year

£38.9k

+4.6% from £37.2k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08075369. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Denfra’s history from the FCA register and Companies House, newest first.

2022

1 December 2022

  • Became an appointed representative

FCA register

2016

1 May 2016

  • Francesco Atanasio took control (75–100% of shares)

Companies House

2012

18 May 2012

  • Incorporated at Companies House
  • Francesco Atanasio appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Denfra

Other firms of the same type (retailer), nearest first.

In Croydon

Evoline LtdCroydonAppointed representativeRockett St George LimitedCroydonAuthorisedJust Flutes LimitedCroydonAuthorisedE.Reeves LimitedCroydonAuthorisedGarrett Appliances LimitedCroydonAuthorisedHarvey Jones Home LimitedCroydonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Denfra

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 4 events in its history

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Frequently asked questions about this firm

Is Denfra Ltd FCA authorised?
Denfra Ltd (FRN 988082) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Denfra?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Denfra Ltd (FRN 988082) is an AR of ASHI Group Limited (FRN 302334). When you use Denfra's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Denfra, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Denfra’s phone number?
The FCA register lists the phone number 07726 739754 for Denfra. If you were given different contact details, use these to check with the firm before going any further.
Is Denfra a scam or clone?
Denfra is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Denfra?
Protection works through ASHI Group Limited, the principal firm responsible for Denfra's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Denfra?
Companies House lists one person with significant control of Denfra: Francesco Atanasio (75–100% of shares).
Who runs Denfra?
Companies House lists one director of Denfra: Francesco Atanasio.
How long has Denfra been in business?
The company was formed on 18 May 2012.
What do Denfra’s latest accounts show?
Its latest accounts, to 31 May 2025, show net assets of £798 (−80% from £3,953) and cash at bank of £33.0k (+28% from £25.8k).

Sources and links

The full report on Denfra Ltd

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