Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 6 years
- Protected through the principal
- No FCA actions
- Active company since 2019
- Accounts filed up to 31 March 2026
Responsible principal firm
Financing First Limited Reference number: 720098 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Dentalis Ltd (FRN 922387) introduces customers to Financing First Limited (FRN 720098). Any regulated advice or arranging is done by the principal, not Dentalis.
- Example: if Dentalis refers you to a financial adviser, the advice should come from the principal firm, not from Dentalis itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
255 Eccleshall Road, Stafford, Staffordshire, ST16 1PE, United Kingdom
In the full report: 2 background checks
- What kind of line 01785 213333 is
- Who else gives the postcode ST16 1PE
Other names (1)
If you were contacted under any of these names, it is this firm.
- Pure Dental Solutions Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Financing First Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 12049359 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 13 June 2019 (7 years old)
- Registered office
- 255 Eccleshall Road, Stafford, Staffordshire, ST16 1PE, United Kingdom
- Nature of business
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- Dental practice activities (SIC 86230)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Teodora Ruscheva | Director | May 1982 | 13 Jun 2019 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£73.6k
+73% from £42.6k
Cash at bank
£32.1k
−11% from £35.8k
Owed within a year
£95.2k
−14% from £111k
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 12049359. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Dentalis’s history from the FCA register and Companies House, newest first.
2020
9 March 2020
- Became an introducer appointed representative
- Began trading as "Pure Dental Solutions"
FCA register
2019
13 June 2019
- Incorporated at Companies House
- Teodora Ruscheva took control (75–100% of shares)
- Teodora Ruscheva appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Dentalis
Other firms of the same type (dental or medical practice), nearest first.
In Stafford
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Dentalis
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 5 events in its history
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Frequently asked questions about this firm
Is Dentalis Ltd FCA authorised?
What does introducer appointed representative mean for Dentalis?
What is Dentalis’ phone number?
Is Dentalis a scam or clone?
Is my money safe with Dentalis?
Who owns Dentalis?
Who runs Dentalis?
How long has Dentalis been in business?
What do Dentalis’ latest accounts show?
Does Dentalis use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk