Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2016
- Accounts filed up to 28 February 2025
Responsible principal firm
IDEAL SALES SOLUTIONS LTD Reference number: 703401 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- DESIRE BEDS & UPHOLSTERY LTD (FRN 1045480) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not DESIRE BEDS & UPHOLSTERY.
- Example: if DESIRE BEDS & UPHOLSTERY refers you to a financial adviser, the advice should come from the principal firm, not from DESIRE BEDS & UPHOLSTERY itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Phone number
-
Address
Unit 1 Raymond Street, Bradford, BD5 8DT, United Kingdom
In the full report: 3 background checks
- When wemakebeds.co.uk first appeared online, and whether it can receive email
- What kind of line 01274 010651 is
- Who else gives the postcode BD5 8DT
Other names (1)
If you were contacted under any of these names, it is this firm.
- WeMakeBeds Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 10009322 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 17 February 2016 (10 years old)
- Registered office
- Unit 12 Macart House, Farnham Road, Bradford, BD7 3JG, England
- Nature of business
-
- Manufacture of mattresses (SIC 31030)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Usman Shakir | Director | Dec 1991 | 1 Jul 2017 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- Both people who have been directors, with their dates
Filed accounts and finances
Net assets
£29.4k
+123% from £13.2k
Employees (average)
7
+75% from 4
Owed within a year
£154k
+153% from £60.8k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 10009322. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Desire Beds & Upholstery’s history from the FCA register and Companies House, newest first.
2025
11 November 2025
- Became an introducer appointed representative
FCA register
2017
1 July 2017
- Board replaced: its only director left and a new director took over
- Shahid Sharif stopped being a part-owner
- Usman Shakir gained significant control
Companies House
2016
1 July 2016
- Shahid Sharif became a part-owner (25–50% of shares)
Companies House
17 February 2016
- Incorporated at Companies House
Companies House
In the full report: all 10 events
- All 10 events in its history (6 shown here)
- Every director appointment and resignation: 3
Firms like Desire Beds & Upholstery
Other firms of the same type (retailer), nearest first.
In Bradford
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Desire Beds & Upholstery
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 10 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Desire Beds & Upholstery Ltd FCA authorised?
What does introducer appointed representative mean for Desire Beds & Upholstery?
What is Desire Beds & Upholstery’s phone number and website?
Is Desire Beds & Upholstery a scam or clone?
Is my money safe with Desire Beds & Upholstery?
Who owns Desire Beds & Upholstery?
Who runs Desire Beds & Upholstery?
How long has Desire Beds & Upholstery been in business?
What do Desire Beds & Upholstery’s latest accounts show?
Does Desire Beds & Upholstery use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk