Direct Asset Finance Limited

Reference number: 679663

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When directassetfinance.com first appeared online, and whether it can receive email
  • What kind of line 0345 833 4771 is
  • Who else gives the postcode BS16 1EJ
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FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (3 permissions)
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06456740
Company status
Active
Company type
Private limited company
Incorporated
19 December 2007 (18 years old)
Registered office
11 Laura Place, Bath, BA2 4BL, United Kingdom
Nature of business
  • Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)

Directors and company secretaries

Name Role Born Appointed Other companies
Simon John Knowler Director Apr 1974 1 Apr 2009 2 other companies
Simon John Knowler Secretary Not published 1 Apr 2009 2 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
1
still active
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 3 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 September 2025Micro-entity accountsNot audited

Net assets

−£56.8k

Up £1,183 from −£58.0k

Employees (average)

1

−67% from 3

Owed within a year

£144k

+38% from £105k

Net assets are negative: on its last balance sheet the company owed £56.8k more than it owned.

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06456740. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Direct Asset Finance’s history from the FCA register and Companies House, newest first.

Key events (7) All events (15)

2019

24 October 2019

  • Neil James Smith stopped being a part-owner

Companies House

2016

6 April 2016

  • Neil James Smith became a part-owner (25–50% of shares)
  • Simon John Knowler took control (75–100% of shares)

Companies House

2015

20 August 2015

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2009

1 April 2009

  • Board replaced: its only director left and 2 new directors took over

Companies House

2007

19 December 2007

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (7 shown here)
  • Every director appointment and resignation: 5
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Firms connected to Direct Asset Finance

Other FCA-listed firms that share a director, phone number or address with Direct Asset Finance. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Direct Asset Finance

Other firms of the same type (credit broker), nearest first.

In Bristol

Brett SmithBristolAuthorisedCapital Equipment Finance LtdBristolAuthorisedChristopher Mark AshBristolAuthorisedChristopher William MorganBristolAuthorisedClinica ErnstBristolAuthorisedDarrell TillingBristolAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Direct Asset Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 15 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Direct Asset Finance Limited FCA authorised?
Yes, Direct Asset Finance Limited (FRN 679663) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since August 2015 and works as a credit broker. The FCA has placed no limits on its permissions.
What is Direct Asset Finance’s phone number and website?
The FCA register lists the phone number 0345 833 4771 and the website directassetfinance.com for Direct Asset Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Direct Asset Finance a scam or clone?
Direct Asset Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Direct Asset Finance?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Direct Asset Finance handles your money, so check the specific product before you commit. You can also refer complaints about Direct Asset Finance to the Financial Ombudsman Service, free of charge.
Who owns Direct Asset Finance?
Companies House lists one person with significant control of Direct Asset Finance: Mr Simon John Knowler (75–100% of shares). Before that, it was controlled by Mr Neil James Smith.
Who runs Direct Asset Finance?
Companies House lists one director of Direct Asset Finance: Simon John Knowler.
How long has Direct Asset Finance been in business?
The company was formed on 19 December 2007, and has held its current FCA authorisation since August 2015.
What do Direct Asset Finance’s latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of −£56.8k (up £1,183 from −£58.0k).

Sources and links

The full report on Direct Asset Finance Limited

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