Direct Ifa's Limited

Reference number: 228706

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When directifas.co.uk first appeared online, and whether it can receive email
  • What kind of line 01949 20040 is
  • Who else gives the postcode NG13 8PJ
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FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (11 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt Adjusting
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04862731
Company status
Active
Company type
Private limited company
Incorporated
11 August 2003 (23 years old)
Registered office
Manor Suite East Bridgford Business Park, Kneeton Road, East Bridgford, Nottingham, NG13 8PJ, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Peter Keith Metcalfe Director Aug 1949 11 Jun 2009 1 other company
Adam John Meakin Director Aug 1987 1 Jun 2010 2 other companies
Anthony John Meakin Director Oct 1959 1 Nov 2017 2 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
2
run together
2

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 3 directors run together
  • All 9 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 August 2025Small company accountsNot audited

Total equity

£51.9k

+19% from £43.7k

Cash at bank

£118k

−31% from £170k

Employees (average)

0

Same as 0

Owed within a year

£74.1k

−46% from £137k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04862731. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Direct Ifa's’s history from the FCA register and Companies House, newest first.

Key events (8) All events (25)

2016

1 August 2016

  • Adam Meakin became a part-owner (25–50% of shares)
  • Peter Keith Metcalfe became a part-owner (25–50% of shares)

Companies House

2013

1 April 2013

  • Regulated by the FCA from this date

FCA register

2004

26 March 2004

  • Regulated by the Financial Services Authority from this date
  • No longer regulated by the Financial Market Authority
  • Became authorised by the FCA

FCA register

23 March 2004

  • Regulated by the Financial Market Authority from this date

FCA register

2003

11 August 2003

  • Incorporated at Companies House

Companies House

In the full report: all 25 events

  • All 25 events in its history (8 shown here)
  • Every director appointment and resignation: 15
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Firms like Direct Ifa's

Other firms of the same type (mortgage adviser or broker), nearest first.

In Nottingham

East Midland Financial Services LtdNottinghamAuthorisedElse Mortgages LtdNottinghamAuthorisedHome 4 Mortgages LimitedNottinghamAuthorisedJohn PinfieldNottinghamAuthorisedMortgage for Business Ltd.NottinghamAuthorisedMortgages-Online LimitedNottinghamAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Direct Ifa's

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 25 events in its history

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Frequently asked questions about this firm

Is Direct Ifa's Limited FCA authorised?
Yes, Direct Ifa's Limited (FRN 228706) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since March 2004 and works as a mortgage adviser or broker. The FCA has placed no limits on its permissions.
What is Direct Ifa's’ phone number and website?
The FCA register lists the phone number 01949 20040 and the website directifas.co.uk for Direct Ifa's. If you were given different contact details, use these to check with the firm before going any further.
Is Direct Ifa's a scam or clone?
Direct Ifa's is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Direct Ifa's?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Direct Ifa's to the Financial Ombudsman Service, free of charge.
Who owns Direct Ifa's?
Companies House lists 2 people with significant control of Direct Ifa's: Mr Peter Keith Metcalfe (25–50% of shares) and Mr Adam Meakin (25–50% of shares).
Who runs Direct Ifa's?
Companies House lists 3 directors of Direct Ifa's: Peter Keith Metcalfe, Adam John Meakin and Anthony John Meakin.
How long has Direct Ifa's been in business?
The company was formed on 11 August 2003, and has held its current FCA authorisation since March 2004.
What do Direct Ifa's’ latest accounts show?
Its latest accounts, to 31 August 2025, show total equity of £51.9k (+19% from £43.7k) and cash at bank of £118k (−31% from £170k).

Sources and links

The full report on Direct Ifa's Limited

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